Industry

Telecommunications

Company Profile

  • ISP
  • International Footprint
  • Market entry as late follower in a big market

Situation and Objectives

  • Lack of local market knowledge
  • Basically no local sales channel existing
  • Go-to-market with sufficient multi-channel approach, including door-to-door

Approach

  • Turn-key solution from strategy to concrete partner selection
  • Optimizing cost, time-to-market and quality
  • Hands-on approach with joined team heavily relying on our broad network

Results

  • Timely Go-to-market
  • Successful launch
  • Rebalancing from 100% indirect at launch to a more balanced mix

Impact

  • Ambitious sales targets met