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Featured
A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…

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Sales Approach

Resources Menu

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Blog post

August 09, 2019

10 Ways to Make Key Account Negotiations a Success

Churn Management for Connectivity and Mobility Services: Keeping Customers and Winning Them Back

Blog post

November 21, 2018

Churn Management: Keeping Customers and Winning Them Back

Sales in a digital age - OEM sales negotiation

Blog post

May 24, 2018

Sales Series Part 4: Taking the Driver’s Seat in OEM Sales Negotiations

Digital Banking Strategies for Small Business Customers

Blog post

May 17, 2018

Stop Cross-Selling! Help Customers Buy Instead

  • dynamic pricing

    Blog post

    March 11, 2022

    Seven Solutions to Change Management Challenges in B2B Dynamic Pricing

  • heasd

    Blog post

    July 13, 2021

    Large Deal Negotiations: How to Win When the Power of Innovation Levels Off

  • driving a car

    Blog post

    May 12, 2021

    Automotive Newcomers: Sales Model for the B2B Market

  • automotive

    Blog post

    April 26, 2021

    Automotive Newcomers: Sales Model for the B2C Market

  •  A man holding a human icon

    Blog post

    November 03, 2020

    Get, Keep, Grow

  • Businesswoman standing in a tunnel

    Blog post

    June 15, 2020

    Leading Through the Crisis

  • business people shaking hands

    Blog post

    January 23, 2020

    Avoiding Price Pressure: 3 Tips to Negotiate Successfully With OEM Buying Centers

  • euro coins

    Blog post

    October 19, 2019

    Trade Terms: How to Ensure Commercial Spending Pays Off

  • newspaper cutting

    Blog post

    October 10, 2019

    Key Account Management: Tackling the Challenges of a Dynamic Pharma Market

  • man calculating on smartphone

    Blog post

    October 02, 2019

    4 Shades of Successful Value Selling: Customer Centricity, Storytelling, Sales Trainings, and Tools

  • Automotive - KPI of the Quarter

    Blog post

    October 02, 2019

    KPI of the Quarter in the Automotive Industry: Car Delivery Lead Times and Underestimated Upselling Potential

  • 3 Pricing Lessons for Buyers and Sellers

    Blog post

    May 21, 2018

    3 Pricing Lessons for Buyers and Sellers

  • Future of the semiconductor industry: Profitable growth with new dynamic market trends

    Blog post

    January 09, 2018

    Future of the Semiconductor Industry: Profitable Growth With New Dynamic Market Trends

  • Banking - simon-kucher

    Blog post

    October 18, 2017

    The Right Way to Address Customer Needs – A Data-driven Market Campaign

  • energy

    Success story

    March 31, 2017

    Development of a Churn Prediction Model

  • banking

    Success story

    March 31, 2017

    New Pricing for Credit Lines for SMEs and Cross-selling Program in Business Banking

  • Banking

    Blog post

    March 03, 2017

    Let the Customer Lead the Way in Cross-selling

  • Simon-Kucher customer loyalty pogram

    Book

    September 16, 2016

    Customer Loyalty Programmes and Clubs – Second Edition

 

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TopLine 2020

This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon-Kucher Rating Economy - Hands holding blocks of ratings
The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

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Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.