3 Questions for... Martin Hertzer and Dr. Manuel Michaelis, Vaillant Deutschland GmbH & Co. KG

Simon-Kucher & Partners talked to Martin Hertzer (Head of eCommerce & Lead Management) and Dr. Manuel Michaelis (Head of Digital Sales) from Vaillant Deutschland GmbH & Co. KG about the challenges that arise when setting up a digital marketplace for new heating systems to generate end-customer leads for installers.