Simonkucher : Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The unique study is the largest of its kind and each edition reveals valuable insights on hot pricing topics and trends, the competitive environment, and profit outlooks.

Highlights from the Global Pricing Study in previous years
Pricing is and always has been the biggest profit driver. Results from previous years’ studies highlight how companies have faced increasing price pressure and involvement in price wars.

Price pressure experienced over the preceding years

At least two thirds of companies are still experiencing increased price pressure. The impact of the COVID-19 pandemic on businesses is likely to exacerbate this effect.

Price war involvement and responsibility

There has been a significant increase in the number of companies claiming responsibility for price wars, either accidentally or intentionally, to gain a strategic advantage.

Insights from previous years

The potential of good pricing still widely underestimated

What do “digitalization heroes” do differently?

Effective price management separates the “best” from the rest

Pricing belongs at the heart of the innovation process

C-level involvement boosts pricing power and profits