Organization of the Pricing and Market Access Function

As the pharmaceutical industry faces price pressure and a challenging payer environment, realizing the full value of a drug becomes an ever more challenging endeavour. In order to succeed in this environment, pharmaceutical executives and managers are looking to shape effective and efficient organizations. 

Read the full article of our experts Stephan Schurz and Maximilian Roedde in the latest issue of pharmind magazine (please click on the PDF on the right hand side).