The Power of a Positive Experience

By Maximilian Biesenbach

Digital technologies claim to make selling things easier than ever. But what if you offer a product or service that nobody is...

Selling CHC Devices Online: A Success Story

By Christian Rebholz , Alexandre Habib i Carlos Olabarri

Is the online channel the future for the CHC industry? In part 1 of this ecommerce series, we discussed the opportunities and...

Skimming or Penetration Pricing?

By Jan Haemer

All new hit innovations need a winning price. But having never priced the product before, how do companies know what to put...