Monetizing Telecommunication Services

Fueling Sustainable Growth
12:30 - 7:00 pm (CEST)
Sofitel Frankfurt Opera, Opernplatz 16, 60313 Frankfurt am Main, Germany


Monetizing Telecommunication Services

Telecommunications companies have added 5G, FTTH, edge computing, and many more services to their portfolios. At the same time, the introduction of unlimited tariffs in most markets has limited the effectiveness of “more for more” and “more for same” monetization strategies (more data for the same or a slightly higher price). And while telecommunications is one of the few industries that’s been less impacted by the COVID-19 crisis, the pandemic has changed how customers value the services provided. Over the last year, the importance of price as a purchase driver has decreased between 5–10 percent across European markets, while customer service, network quality, and speed have become even more significant.

This conference will explore how, in light of recent events, telecommunications companies can leverage trends and respond to challenges by using innovative pricing, sales, and marketing approaches. We look forward to offering inspiration and providing a platform to discuss how to fuel sustainable growth in the telecommunications industry.


12:30 - 1:00
Welcome Buffet and Meet & Greet
1:00 - 1:15
Agenda Moderated By
1:15 - 1:45
Fueling Sustainable Growth
Agenda Moderated By
1:45 - 2:30
Commercial Excellence – Learnings from the Consumer Goods Industry
Agenda Moderated By
2:30 - 2:50
Coffee break
2:50 - 3:35
Optimizing Commission Schemes and Sales Channels / Pricing Strategy
Agenda Moderated By
3:35 - 4:10
Sales Transformation – Learnings from the Energy Business
Agenda Moderated By
4:10 - 4:25
Coffee Break
4:25 - 5:05
From Push to Pull – Panini Concept
Agenda Moderated By
5:05 - 5:45
Customer Base Management
Agenda Moderated By
5:45 - 6:00
Wrap Up and Thank You Note
Agenda Moderated By
6:00 - 7:00

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