Öykü Elmas


Öykü Elmas is a Director in Simon-Kucher’s Istanbul office, having previously also worked in the London office covering the UK and European market.

Öykü studied Industrial Engineering at Sabanci University and Karlsruhe Institute of Technology. She also had a minor in Psychology and Consumer Behavior. Prior to Simon-Kucher & Partners, Öykü worked at Coca-Cola Company Istanbul and Kenya Offices with marketing responsibilities in the brand management and strategy departments.

She has expertise in pricing, customer segmentation, growth strategy, as well as brand strategy in both B2B and B2C industries. Her consulting activities span across marketing, strategy, and pricing topics which include but are not limited to:

  • Portfolio pricing and promotion strategies
  • Go-to market strategies in different markets
  • Consumer segmentation and strategic management
  • Pricing and monetization of innovative products
  • Developing brand strategy