Consumer insights - Simon-Kucher

Research Paper

Consumer Insights – Winning in the Subscription Economy

Inside this issue you will find:

  • Tips for optimizing your subscription business at all four stages of the customer journey: Attract, Convert, Upsell, and Retain
  • Meetup Strategy Director Brian Lafayette discusses the internet network's learnings, challenges and experiments with optimizing their subscription model
  • Succeeding in non-traditional environments: Key considerations for CPG and retail companies launching subscription offerings

and more...

 

View our other Consumer Insights issues