

Simon-Kucher’ large global automotive practice has been advising manufacturers of passenger cars, trucks and agricultural and construction vehicles for decades. We create effective solutions to complex marketing and pricing problems, such as pricing for new vehicles, equipment strategies, package strategies and price structures for spare parts.
Our solutions have had a significant impact on OEMs’ top and bottom lines. As a result, we have established long relationships with many of these companies, which turn to us time and again to meet new challenges and stay successful.
A key challenge for automotive OEMs today is the growing diversity of customer preferences. Manufacturers must offer a much greater number of variations. This means automotive manufacturers and suppliers need consistent yet adaptable global price and product management methods for their vehicles, equipment and spare parts. With customer behavior changing in many core markets, revenue models must change and become more flexible without sacrificing profits. We help these companies systematically examine their product and price structures and find additional revenue potential.
Our projects for OEM clients have included:
Original Equipment Manufacturers Experts
Featured Resources
Blog post
Abril 13, 2021
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Março 30, 2021
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Março 12, 2021
How to Tailor Portfolio Offerings to Appeal to European Customers
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Fevereiro 19, 2021
How Upstart Carmakers Can Discover Their European Target Customers
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Fevereiro 05, 2021
Six Pillars for Carmakers from Emerging Markets to Succeed in Europe
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Agosto 25, 2020
Restart: Six (Non-Cost-Cutting) Quick-Wins for US Automotive OEMs
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Abril 06, 2020
COVID-19 and the US Auto Industry: Five Quick Wins to Turn this Crisis into an Opportunity
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Janeiro 28, 2020
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Outubro 09, 2019
Automotive New Model Watch: Plug-in Diesel-Hybrids on the Rise
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Dezembro 04, 2018
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Novembro 21, 2018
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Setembro 14, 2018
Automotive Industry: Avoiding the End Customer Incentive Trap in Five Steps
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Junho 21, 2018
Blog post
Junho 21, 2018
Software Is the Future of the Automotive Industry, but Many Suppliers Are Ill-prepared
Simon-Kucher Perspectives
Agosto 03, 2017
Simon-Kucher Perspectives
Junho 28, 2017
Simon-Kucher Perspectives
Novembro 22, 2016
Simon-Kucher Perspectives
Outubro 14, 2016
Increase Topline Growth in the Off-highway Vehicle Industry by Optimizing Spare Part Prices
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