

Consumer products companies today have unprecedented access to deep, rich sets of data, enabling them to make strategy and marketing decisions with greater confidence. But they also face volatile swings in commodities prices, sharp shifts in consumer sentiment, intensifying competition and major changes in retailer strategies.
Simon-Kucher’s experienced consumer products consultants help companies take advantage of these new realities, from strategy through execution. We thoroughly understand the consumer products industry and its pricing, sales and distribution challenges. Using a down-to-earth approach, we’ve worked with companies around the world to develop solutions for go-to-market and sales strategies, innovation processes, pack-price and portfolio optimization, branding strategies, pricing and trade investment.
Growing retail competition puts unprecedented pressure on most consumer packaged goods manufacturers. Food manufacturers’ margins have become squeezed by volatile raw materials prices and retailers’ demands for lower prices and trade support. In many non-food, specialty and also consumer healthcare categories, manufacturers must develop new go-to-market strategies as consumer buying behavior changes and shelf space gets tighter. In this environment, companies need comprehensive, sustainable solutions to achieve their desired balance between profit, market share and revenue goals.
Our projects for consumer products clients include:
Consumer Products Experts
Success Stories
Veja todas as histórias de sucessoFeatured Resources
Simon-Kucher perspectives
Novembro 22, 2016
Simon-Kucher perspectives
Novembro 22, 2016
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Dezembro 03, 2016
Why Should Every Consumer Brand Consider a Subscription-based Model Now?
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Julho 27, 2018
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Junho 17, 2014
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Junho 26, 2014
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Julho 11, 2014
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Dezembro 03, 2016
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Março 26, 2017
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Abril 04, 2017
The Price Wars Have Started…Now What? Managing for the Future in a Rapidly Evolving CPG Landscape
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Setembro 15, 2017
Cashing In on Promotions: Examining Draftkings’ Recent “Billion Dollar Lineup” Challenge
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Dezembro 06, 2017
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Dezembro 06, 2017
Embracing Digitalization to Achieve Topline Growth in the Restaurant Industry
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Julho 03, 2018
Consumer Packaged Goods: The Right Price for Every Pack Size
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Agosto 27, 2018
Simon-Kucher perspectives
Março 10, 2017
Simon-Kucher perspectives
Março 10, 2017
Simon-Kucher perspectives
Março 10, 2017
Consumer Insights – Winning in an Era of Intensified Competition
Simon-Kucher perspectives
Março 06, 2017
Simon-Kucher perspectives
Novembro 11, 2016
Find the Right FMC Strategy and Price Model That Suits Your Business
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Outubro 26, 2017
Simon-Kucher perspectives
Outubro 26, 2017
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Fevereiro 01, 2019
Surviving in a High-Inflationary Market: Escape the Cost-cutting Paradigm
Livros
Setembro 16, 2016
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