

Retailers, pharmacy chains and wholesalers across the world trust Simon-Kucher to help them markedly increase revenue, margins and profits.
It is no secret that any retail environment is a very complex interplay among consumers, competitors and suppliers. With an increasing amount of choices, consumers have become fickle; their behavior, ever changing, is now looking for that new best way of shopping; or, in other cases, the next best promotion. New retail formats are competing for attention, online shopping and mobile devices are increasing retail price transparency, and consumers are buying more and more on promotion sales. Extreme cost fluctuations that strain partnerships between retailers and manufacturers add onto today’s retail paradigm.
The result: retailers realizing that traditional retail strategies for managing consumers, pricing, and assortment need to be re-invented. Strategies that work now are strategies that stem from consumer behavior, needs, and expectations.
We combine industry expertise, proven analytical methods and tools, and global experience to deliver just that: customized solutions that focus on the consumer. Our teams work closely with our client teams to build capabilities and processes that ensure that solutions stick.
Our projects for retailing clients include:
Retail Experts
Featured Resources
Blog post
Fevereiro 26, 2021
Promotion Effectiveness: How Do Promotions Change Shopper Behavior in the Long Term?
Simon-Kucher Perspectives
Fevereiro 24, 2021
Blog post
Fevereiro 23, 2021
Blog post
Fevereiro 11, 2021
Valentine’s Day in Times of COVID-19: Consumers Buy Gifts Online to Enjoy at Home
Blog post
Novembro 30, 2020
5 Rules for Producers and Retailers to Jointly Build Customer-centric Promotions
Blog post
Novembro 23, 2020
Global Black Friday Forecast: “Retailers need to pull spontaneous shoppers to their online shops”
Blog post
Novembro 28, 2019
Blog post
Novembro 15, 2019
Blog post
Outubro 19, 2019
Blog post
Outubro 07, 2019
Blog post
Junho 07, 2019
The Power of Value-based Pricing: Added Value for Customers, More Profit for Companies
Blog post
Setembro 20, 2018
Supermarkets – How to Compete Against Walmart and Amazon on Price
Simon-Kucher Perspectives
Setembro 11, 2017
Blog post
Agosto 01, 2017
Simon-Kucher Perspectives
Março 10, 2017
Consumer Insights – Winning in an Era of Intensified Competition
Simon-Kucher Perspectives
Março 10, 2017
Simon-Kucher Perspectives
Março 10, 2017
Simon-Kucher Perspectives
Março 06, 2017
Simon-Kucher Perspectives
Novembro 22, 2016
Simon-Kucher Perspectives
Novembro 22, 2016
Livros
Setembro 16, 2016
Video
Setembro 14, 2016
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