

Simon-Kucher has advised many of the largest firms in the software, internet and tech industries around the world. We also maintain strong relationships with the technology practices at top venture capital and private equity firms, helping the next generation of industry leaders.
Software
Our global software team provides comprehensive strategy, marketing and sales guidance to support our clients' growth ambitions. We have helped them with packaging strategy, transitioning to new monetization or licensing models, new product launch strategy, discounting guidelines, customer retention, channel partner program design and sales force effectiveness.
In the past three years alone, our software industry consulting practice has completed over 100 engagements worldwide. Our clients benefit from our rich collection of industry benchmarks, our mix of consulting and industry veterans and our extensive experience with all kinds of projects.
Internet and Tech
Simon-Kucher has worked with a number of leading online businesses that sell directly to consumers or leverage consumer traffic to sell to other businesses. We understand the market pressures and the rapidly changing competitive environment in this industry, with its low barriers to entry. We also understand that online companies have a unique opportunity to track customer behavior and monetize that information to provide a better user experience and extract premium product value.
Our work with these clients has included packaging strategy, optimizing monetization models, new product launch strategy, value-based customer segmentation, customer loyalty and retention, and online and direct sales support.
Software, Internet, Tech Experts
Success Stories
Veja todas as histórias de sucessoFeatured Resources
Blog post
Dezembro 18, 2020
New Study Shows: Digital Reading Gains Widespread Acceptance
Video
Novembro 04, 2020
Simon-Kucher Perspectives
Outubro 05, 2020
The Startup Pricing Journey - How to efficiently monetize products and services
Blog post
Outubro 05, 2020
Challenges and Priorities for Tech Companies along the Pricing Journey
Video
Fevereiro 19, 2020
Eight Best Practices for Monetizing the Software Buyer Journey
Video
Dezembro 05, 2019
Blog post
Outubro 08, 2019
Video
Outubro 01, 2019
Blog post
Abril 10, 2019
Video
Março 28, 2019
Video
Janeiro 10, 2019
Maximizing Customer Lifetime Value in Subscription Businesses
Blog post
Fevereiro 23, 2018
Blog post
Fevereiro 23, 2018
Success story
Julho 17, 2017
Success story
Julho 17, 2017
Success story
Julho 10, 2017
Success story
Julho 10, 2017
Success story
Março 31, 2017
Success story
Março 30, 2017
Blog post
Março 03, 2017
Blog post
Março 01, 2017
Five Topline Initiatives for Telco Operators to Stay Ahead of the Game
Blog post
Janeiro 18, 2017
Simon-Kucher Perspectives
Novembro 22, 2016
Simon-Kucher Perspectives
Novembro 22, 2016
Simon-Kucher Perspectives
Novembro 22, 2016
Blog post
Novembro 17, 2016
Simon-Kucher Perspectives
Setembro 22, 2016
Blog post
Julho 29, 2016
The Story of Optimizely: Elevating Your Small Business Using Pricing Strategy
Simon-Kucher Perspectives
Junho 26, 2016
Establishing a Deal Escalation Process That Reinforces Value-based Selling
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