Mr. Rosen specializes in product marketing and strategy development. His project work has included new product launch strategies, post-launch competitive positioning and pricing. He has extensive experience in the pharmaceutical and biotech industries.
Prior to joining Simon-Kucher in 1997, he worked for Texas Instruments and participated in the company´s financial development program. He worked in a variety of business units including calculators, wireless communications and a software development center. Mr. Rosen has worked and lived in the US, Germany, Italy and India. He holds an MBA from Northeastern University and a BA in Economics from the University of Maryland.