Digital Pricing

Research Paper

Achieving Digital Pricing Excellence: How B2B Companies Can Become Pricing Stars

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Companies across B2B industries are launching an increasing number of digital pricing transformations to create sustainable value. However, few manage to exploit these new capabilities. Digital pricing transformations, if done well, can be crucial drivers for profit improvement. However, without a clear commercial focus, these projects fail. To become a Pricing Star, companies need to clearly define their commercial strategy, pricing structure, and digital needs. Only once their commercial and digital roadmaps are in sync, firms can start reaping the benefits of digital pricing. This article outlines the proven approach for these digital pricing transformations, to ensure your company is on the right path to become a digital Pricing Star.

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