Bruce Liu

Senior Director

Bruce leads Simon Kucher’s fast growing Life Sciences practice in Greater China.

Bruce has over 20 years experience in the Life Sciences industry advising leading pharma majors, biotech and medtech companies on key strategic issues and helping clients achieve sustainable growth, with projects ranging from corporate strategy and scenario planning, to R&D and portfolio optimization, new product launches, market access and pricing, reimbursement and tendering, commercial excellence and innovations etc., as well as organization transformation and change management. 

Bruce has experience across diverse therapeutic areas including oncology, immunology, CNS, cardiovascular, diabetes, nephrology, respiratory and rare diseases etc., and across the key segments of healthcare value chain. Building on in-depth industry expertise and market insights, Bruce has been helping clients develop actionable strategies towards achieving tangible results and long lasting impacts.

Bruce received his MBA from University of Chicago, MS in molecular biology from University of Rochester, and BS in biochemistry from Fudan University.