Lorenzo Busca is a Director at Simon-Kucher & Partners and he is responsible for the Corporate Banking practice in the Milan office.
His experience primarily focuses on strategic pricing models, commercial portfolio optimization, needs-based customer service models, marketing analytics, pricing, and risk modelling.
Lorenzo has worked with Italian and European financial institutions by helping them improve their efficiency in the pricing process, client segmentation, and salesforce preparation.
Lorenzo holds a Master of Science in Corporate Finance and Financial Markets from the University of Pisa, where he graduated magna cum laude with a thesis on "Outward FDI of Chinese firms and the Eclectic (OLI) Paradigm – Evidence from Italy".
Lorenzo also studied at the Sant’Anna School of Advanced Studies in Pisa, where he graduated with honours in Economics.
TopLine Power®: This is what Simon-Kucher is all about. We help our clients grow their revenues and profits by optimizing their monetization, sales, marketing, and product pricing strategy. Find out more about us in our new corporate video!
Join us for the Simon-Kucher & Partners European Medical Technology Strategy Forum in Zurich, where industry representatives and experts from Simon-Kucher & Partners will share insights, practical approaches and best practice examples on new revenue models through monetizing beyond the core.
The European Consumer Healthcare Strategy Forum is an annual event organized by Simon-Kucher & Partners. The events brings together important stakeholders from the CHC market to discuss key trends and topics. While featuring interesting presentations from Simon-Kucher and external experts as well as interactive sessions like panel discussions the event also provides a platform for networking. We look forward to welcoming you to our next forum in 2020.
Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing
How are unicorns able to grow their business to a valuation of over one billion dollars? The recipe to a profitable business is much more than one great idea. Learn more about why a clever monetization strategy is a key element to unicorn
Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.
A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.
Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!
Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.