Segmentation in Fashion Wholesale: Using Resources Effectively
Blog post
Segmentation in Fashion Wholesale: Using Resources Effectively
Valentine's Day: The Gift of Emotional Value
Blog post
Valentine's Day: The Gift of Emotional Value
Surviving in a high inflationary market: Escape the cost-cutting paradigm
Blog post
Surviving in a High-Inflationary Market: Escape the Cost-cutting Paradigm
Video
Retail price increases in a time of downward price pressure
Video
3 Key Factors for Optimizing Your Promotions Strategy
Preiserhöhung bei Konsumgütern – so gelingt’s
Blog post
Raising Prices in Consumer Goods: How to Succeed
How apparel and footwear brands can pace with the foot race that is today’s marketplace
Blog post
How Apparel and Footwear Brands Can Pace With the Foot Race That Is Today’s Marketplace
banner
Blog post
Supermarkets – How to Compete Against Walmart and Amazon on Price
Omni channel fashion study
Blog post
Variety Wins: How to Sell Fashion in the Digital Age
5 tips for executing a successful CPG price increase amid rising costs and a challenging retail environment
Blog post
5 Tips for Executing a Successful CPG Price Increase Amid Rising Costs and a Challenging Retail Environment
consumer
Blog post
Consumer Packaged Goods: The Right Price for Every Pack Size
Embracing digitalization to achieve top-line growth in the restaurant industry
Blog post
Embracing Digitalization to Achieve Topline Growth in the Restaurant Industry
Digitalization in consumer goods
Blog post
Ask the Expert: Digitalization in Consumer Goods
Digitalization in the consumer goods industry
Blog post
Digitalization in the Consumer Goods Industry
omni channel study
Artigos científicos
Where Will Customers Buy Groceries in the Future? - Austria
omni channel study
Artigos científicos
Where Will Customers Buy Groceries in the Future? - Switzerland
omni-channel study
Artigos científicos
Where Will Customers Buy Groceries in the Future? - Germany
discounts
Blog post
Cashing In on Promotions: Examining Draftkings’ Recent “Billion Dollar Lineup” Challenge
Digitalization in the retail sector
Blog post
Digitalization in the Retail Sector
Consumer insights- Simon-Kucher
Blog post
The Price Wars Have Started…Now What? Managing for the Future in a Rapidly Evolving CPG Landscape
retail
Success Story
System-based Markdown Pricing to End Up with Profit-optimal Closing Stocks
retail
Success Story
Efficient Marketing-Mix Management with Tool-based Decision Taking
casual dining
Success Story
Traffic Growth Through Disruptive Pricing Strategy for Casual Dining Chain
franchise
Success Story
Tool to Improve Efficiency in Price Management of QSR Franchise System
dining
Success Story
Regional Price Differentiation for Casual Dining Chain
restaurants
Success Story
New Pricing Concept to Improve Profitability While Reaching Growth Targets
consumer goods
Success Story
Trade Term Optimization
consumer goods
Success Story
Price Pack Architecture to Drive Growth for an Iconic Snacks Brand
cosmetics
Success Story
Global New Product Pricing Framework for Cosmetics
consumer and customer
Success Story
Consumer and Customer Pricing Excellence
retail
Success Story
Analytically-based Promotion Strategy to Improve Revenue and Profit
pizza delivery
Success Story
Concept to Improve Perception and Pricing of Pizza Delivery Service
consumer goods
Success Story
Commercial Excellence
Consumer insights- Simon-Kucher
Blog post
Grocery Price Wars: So You Think You Can Match Price?
Consumer insights - Simon-Kucher
Artigos científicos
Consumer Insights – Winning in an Era of Intensified Competition
Consumer insights - Simon-Kucher
Artigos científicos
Consumer Insights – Leveraging Behavioral Psychology
Consumer insights - Simon-Kucher
Artigos científicos
Consumer Insights – Product Innovation
Consumer insights - Simon-Kucher
Artigos científicos
Consumer Insights – Winning in the Subscription Economy
interview with ceo
Blog post
My Interview With the CMO of an Iconic Brand
subscription
Blog post
Why Should Every Consumer Brand Consider a Subscription-based Model Now?
Ringing up higher profits
Artigos científicos
Ringing Up Higher Profits
Pricing strategies and dynamics in the restaurant industry
Artigos científicos
Pricing Strategies and Dynamics in the Restaurant Industry
China luxury survey
Artigos científicos
China Luxury Survey 2013
Video
Commercial Policy for Consumer Goods