Digitalization in the retail sector
Blog post
Digitalization in the Retail Sector
Valentine's Day: The Gift of Emotional Value
Blog post
Valentine's Day: The Gift of Emotional Value
Digitalization in the consumer goods industry
Blog post
Digitalization in the Consumer Goods Industry
Embracing digitalization to achieve top-line growth in the restaurant industry
Blog post
Embracing Digitalization to Achieve Topline Growth in the Restaurant Industry
consumer
Blog post
Consumer Packaged Goods: The Right Price for Every Pack Size
Pricing strategies and dynamics in the restaurant industry
Artigos científicos
Pricing Strategies and Dynamics in the Restaurant Industry
5 tips for executing a successful CPG price increase amid rising costs and a challenging retail environment
Blog post
5 Tips for Executing a Successful CPG Price Increase Amid Rising Costs and a Challenging Retail Environment
cosmetics
Success Story
Global New Product Pricing Framework for Cosmetics
omni channel study
Artigos científicos
Where Will Customers Buy Groceries in the Future? - Switzerland
Consumer insights - Simon-Kucher
Artigos científicos
Consumer Insights – Winning in an Era of Intensified Competition
retail
Success Story
Efficient Marketing-Mix Management with Tool-based Decision Taking
Ringing up higher profits
Artigos científicos
Ringing Up Higher Profits
Omni channel fashion study
Blog post
Variety Wins: How to Sell Fashion in the Digital Age
consumer goods
Success Story
Price Pack Architecture to Drive Growth for an Iconic Snacks Brand
omni channel study
Artigos científicos
Where Will Customers Buy Groceries in the Future? - Austria
Consumer insights- Simon-Kucher
Blog post
Grocery Price Wars: So You Think You Can Match Price?
retail
Success Story
System-based Markdown Pricing to End Up with Profit-optimal Closing Stocks
subscription
Blog post
Why Should Every Consumer Brand Consider a Subscription-based Model Now?
banner
Blog post
Supermarkets – How to Compete Against Walmart and Amazon on Price
consumer goods
Success Story
Trade Term Optimization
consumer goods
Success Story
Commercial Excellence
Consumer insights- Simon-Kucher
Blog post
The Price Wars Have Started…Now What? Managing for the Future in a Rapidly Evolving CPG Landscape
interview with ceo
Blog post
My Interview With the CMO of an Iconic Brand
How apparel and footwear brands can pace with the foot race that is today’s marketplace
Blog post
How Apparel and Footwear Brands Can Pace With the Foot Race That Is Today’s Marketplace
restaurants
Success Story
New Pricing Concept to Improve Profitability While Reaching Growth Targets
Digitalization in consumer goods
Blog post
Ask the Expert: Digitalization in Consumer Goods
pizza delivery
Success Story
Concept to Improve Perception and Pricing of Pizza Delivery Service
Consumer insights - Simon-Kucher
Artigos científicos
Consumer Insights – Winning in the Subscription Economy
Video
3 Key Factors for Optimizing Your Promotions Strategy
dining
Success Story
Regional Price Differentiation for Casual Dining Chain
Video
Commercial Policy for Consumer Goods
retail
Success Story
Analytically-based Promotion Strategy to Improve Revenue and Profit
discounts
Blog post
Cashing In on Promotions: Examining Draftkings’ Recent “Billion Dollar Lineup” Challenge
Consumer insights - Simon-Kucher
Artigos científicos
Consumer Insights – Product Innovation
Video
Retail price increases in a time of downward price pressure
franchise
Success Story
Tool to Improve Efficiency in Price Management of QSR Franchise System
China luxury survey
Artigos científicos
China Luxury Survey 2013
consumer and customer
Success Story
Consumer and Customer Pricing Excellence
omni-channel study
Artigos científicos
Where Will Customers Buy Groceries in the Future? - Germany
Consumer insights - Simon-Kucher
Artigos científicos
Consumer Insights – Leveraging Behavioral Psychology
Surviving in a high inflationary market: Escape the cost-cutting paradigm
Blog post
Surviving in a High Inflationary market: Escape the Cost-cutting Paradigm
casual dining
Success Story
Traffic Growth Through Disruptive Pricing Strategy for Casual Dining Chain