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A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…

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Insights - Consumer & Retail

Resources Menu

  • Materiais recentes
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Retail Landscape - Shopping Mall

Blog post

Abril 29, 2022

The Retail Landscape: Forever Changed

Video

Abril 13, 2022

Simon-Kucher Brussels – 2022 Webinar on Retailer pricing strategies

Video

Abril 13, 2022

Simon-Kucher Brussels – 2022 Webinar on Strategies to tackle inflation in the textile & apparel sector

Video

Abril 13, 2022

Simon-Kucher Brussels – 2022 Webinar on Topline strategies for private label suppliers

blog header image

Blog post

Março 29, 2022

Dynamic Pricing for Fashion & Lifestyle Brands

Inflation

Blog post

Dezembro 20, 2021

Expert Insights: What to Consider When Dealing With Massive Inflation Rates

Black Friday

Arquivo

Global Black Friday Forecast 2021

Black Friday

Blog post

Novembro 23, 2021

Back Stronger: New Black Friday Forecast Reveals Enthusiasm Among Global Shoppers

shopping

Simon-Kucher Perspectives

Novembro 19, 2021

Global Black Friday Forecast 2021 - Results Germany

A woman holding credit card

Blog post

Outubro 29, 2021

Pricing Strategies: How to Win Over the New Chinese Consumer

global touchpoint

Blog post

Setembro 10, 2021

COVID-19 Changed Shopping Behaviors: How Consumer Goods Manufacturers can Capitalize on it

eCommerce

Blog post

Setembro 09, 2021

Experts Answer Common Questions on How to Win Online Through Revenue Growth

Mini shopping cart

Blog post

Agosto 23, 2021

Four Building Blocks for Winning eCommerce Through Revenue Growth

1

Blog post

Julho 21, 2021

Why Consumers are Leaving your Website, and What to do About it

laptop

Blog post

Julho 05, 2021

Is it Possible to Harmonize Global Prices in an Increasingly Transparent World?

How to succeed with subscriptions

Simon-Kucher Perspectives

Maio 11, 2021

How to succeed with subscriptions in consumer goods: Lessons from the Best-in-class companies

shopping online

Blog post

Abril 28, 2021

Fashion, Lifestyle, Beauty and Luxury Goods: 4 Steps to Make Your D2C Online Business Your Strongest Channel!

Shopping

Simon-Kucher Perspectives

Março 11, 2021

Post-COVID Consumer Trends: Accelerating Growth

cans

Blog post

Fevereiro 26, 2021

Promotion Effectiveness: How Do Promotions Change Shopper Behavior in the Long Term?

shopping

Simon-Kucher Perspectives

Fevereiro 24, 2021

New Ownership Models for Fashion Brands

Fashion

Blog post

Fevereiro 23, 2021

Three Innovative Ownership Models for Fashion Brands

Valentine's Day

Blog post

Fevereiro 11, 2021

Valentine’s Day in Times of COVID-19: Consumers Buy Gifts Online to Enjoy at Home

Changes in Consumer Behaviour: Impacts of COVID-19

Simon-Kucher Perspectives

Janeiro 29, 2021

Changes in Consumer Behaviour: Impacts of COVID-19

Grocery Shopping

Blog post

Janeiro 26, 2021

Transitioning to Carbon Labeling – How Organizations Can Succeed

A woman choosing item in supermarket

Blog post

Novembro 30, 2020

5 Rules for Producers and Retailers to Jointly Build Customer-centric Promotions

A man using smartphone

Blog post

Novembro 23, 2020

Global Black Friday Forecast: “Retailers need to pull spontaneous shoppers to their online shops”

Woman shopping in supermarket

Blog post

Agosto 28, 2020

More Uncertainty, Less Spending: "COVID-19 has Changed Consumer Behavior significantly"

Teens using tablet

Blog post

Agosto 26, 2020

Digital Promotions: Advantages of Promotion Database Management

woman shopping food online

Blog post

Abril 29, 2020

Who Will Emerge as a Winner Among Online Food Retailers Post-COVID-19?

latop grocery shopping

Blog post

Abril 23, 2020

Ecommerce Post-COVID-19: Critical Success Factors for Retailers in MENA

corona virus under microscope

Blog post

Março 09, 2020

Coronavirus Impact: How Should Industries Respond to COVID-19?

the rating economy

Simon-Kucher Perspectives

Fevereiro 21, 2020

Trend Radar 2019 - The Rating Economy

sales boards

Blog post

Janeiro 29, 2020

Promotion Effectiveness: How to Fix the 30 Percent of Value-Destroying Promotions

Black Friday Shopping Bags

Blog post

Novembro 28, 2019

Black Friday Discount Strategy: 3 Takeaways for Retailers

Muslim woman shopping

Blog post

Novembro 15, 2019

The 7 Drivers of Effective Sales Promotions

clothes of different colours

Blog post

Novembro 14, 2019

Sustainable Fashion: Good for the Environment, Good for Business

Shopping in supermarket

Simon-Kucher Perspectives

Outubro 29, 2019

RFT Report on Growth Potential of European Supermarkets

Blurred view of a supermarket

Blog post

Outubro 29, 2019

RFT Report on European Supermarkets: Dutch and German Chains Outperform their Peers

euro coins

Blog post

Outubro 19, 2019

Trade Terms: How to Ensure Commercial Spending Pays Off

Sale percentage sign with man's hand on calculator

Blog post

Outubro 07, 2019

How to Best Measure Promotional Effectiveness: Everything You Need to Know for Calculating Promotion ROI

Amazon packages

Blog post

Novembro 25, 2019

Success With Amazon and Other Pure Players: Seven Tips for an eCommerce Strategy

sugar coming from soda cane

Blog post

Agosto 29, 2019

UAE: “Sin Tax” on Sweetened Drinks and E-Cigarettes – How Should the Industry React?

Clothing store

Blog post

Junho 07, 2019

Monetizing Fashion as a Service

clothing store

Blog post

Junho 07, 2019

The Power of Value-based Pricing: Added Value for Customers, More Profit for Companies

Segmentation in Fashion Wholesale: Using Resources Effectively

Blog post

Maio 21, 2019

Segmentation in Fashion Wholesale: Using Resources Effectively

Valentine's Day: The Gift of Emotional Value

Blog post

Fevereiro 14, 2019

Valentine's Day: The Gift of Emotional Value

Surviving in a high inflationary market: Escape the cost-cutting paradigm

Blog post

Fevereiro 01, 2019

Surviving in a High-Inflationary Market: Escape the Cost-cutting Paradigm

Video

Janeiro 10, 2019

Retail Price Increases in a Time of Downward Price Pressure

Video

Janeiro 10, 2019

3 Key Factors for Optimizing Your Promotions Strategy

Preiserhöhung bei Konsumgütern – so gelingt’s

Blog post

Novembro 27, 2018

Raising Prices in Consumer Goods: How to Succeed

How apparel and footwear brands can pace with the foot race that is today’s marketplace

Blog post

Outubro 11, 2018

Retail Strategy: Foot Traffic Trends and Opportunities

The “Tariff-y-ing” New Normal

Blog post

Setembro 20, 2018

The “Tariff-y-ing” New Normal

banner

Blog post

Setembro 20, 2018

Supermarkets – How to Compete Against Walmart and Amazon on Price

Omni channel fashion study

Blog post

Agosto 27, 2018

Variety Wins: How to Sell Fashion in the Digital Age

5 tips for executing a successful CPG price increase amid rising costs and a challenging retail environment

Blog post

Julho 27, 2018

5 Tips for Executing a Successful CPG Price Increase Amid Rising Costs and a Challenging Retail Environment

consumer

Blog post

Julho 03, 2018

Consumer Packaged Goods: The Right Price for Every Pack Size

What your business can learn from Amazon's recent price increase announcement

Blog post

Maio 03, 2018

What Your Business Can Learn From Amazon's Recent Price Increase Announcement

Arquivo

Restaurants Practice

Embracing digitalization to achieve top-line growth in the restaurant industry

Blog post

Dezembro 06, 2017

Embracing Digitalization to Achieve Topline Growth in the Restaurant Industry

Digitalization in consumer goods

Blog post

Dezembro 06, 2017

Ask the Expert: Digitalization in Consumer Goods

Digitalization in the consumer goods industry

Blog post

Novembro 08, 2017

Digitalization in the Consumer Goods Industry

omni-channel study

Simon-Kucher Perspectives

Novembro 03, 2017

Where Will Customers Buy Groceries in the Future? - Germany

omni-channel

Simon-Kucher Perspectives

Setembro 11, 2017

Simon-Kucher & Partners Omnichannel Study

Digitalization in the retail sector

Blog post

Agosto 01, 2017

Digitalization in the Retail Sector

Consumer insights- Simon-Kucher

Blog post

Abril 04, 2017

The Price Wars Have Started…Now What? Managing for the Future in a Rapidly Evolving CPG Landscape

retail

Success story

Março 31, 2017

System-based Markdown Pricing to End Up with Profit-optimal Closing Stocks

retail

Success story

Março 31, 2017

Efficient Marketing-Mix Management with Tool-based Decision Taking

casual dining

Success story

Março 31, 2017

Traffic Growth Through Disruptive Pricing Strategy for Casual Dining Chain

franchise

Success story

Março 31, 2017

Tool to Improve Efficiency in Price Management of QSR Franchise System

dining

Success story

Março 31, 2017

Regional Price Differentiation for Casual Dining Chain

restaurants

Success story

Março 31, 2017

New Pricing Concept to Improve Profitability While Reaching Growth Targets

consumer goods

Success story

Março 31, 2017

Trade Term Optimization

consumer goods

Success story

Março 31, 2017

Price Pack Architecture to Drive Growth for an Iconic Snacks Brand

cosmetics

Success story

Março 31, 2017

Global New Product Pricing Framework for Cosmetics

consumer and customer

Success story

Março 31, 2017

Consumer and Customer Pricing Excellence

retail

Success story

Março 30, 2017

Analytically-based Promotion Strategy to Improve Revenue and Profit

pizza delivery

Success story

Março 30, 2017

Concept to Improve Perception and Pricing of Pizza Delivery Service

consumer goods

Success story

Março 30, 2017

Commercial Excellence

Consumer insights- Simon-Kucher

Blog post

Março 26, 2017

Grocery Price Wars: So You Think You Can Match Price?

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

Março 10, 2017

Consumer Insights – Winning in an Era of Intensified Competition

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

Março 10, 2017

Consumer Insights – Leveraging Behavioral Psychology

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

Março 10, 2017

Consumer Insights – Product Innovation

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

Março 06, 2017

Consumer Insights – Winning in the Subscription Economy

Ringing up higher profits

Simon-Kucher Perspectives

Novembro 22, 2016

Ringing Up Higher Profits

Pricing strategies and dynamics in the restaurant industry

Simon-Kucher Perspectives

Novembro 22, 2016

Pricing Strategies and Dynamics in the Restaurant Industry

How Amazon beats competitors with ‘Tesco’ tactics

Simon-Kucher Perspectives

Novembro 22, 2016

How Amazon Beats Competitors with Tesco Tactics

Global Pricing Study 2012 key results

Simon-Kucher Perspectives

Novembro 22, 2016

Global Pricing Study 2012

Find the right FMC strategy and price model that suits your business

Simon-Kucher Perspectives

Novembro 11, 2016

Find the Right FMC Strategy and Price Model That Suits Your Business

It's time for e-commerce to grow up

Livros

Setembro 16, 2016

It's Time for E-Commerce to Grow Up – Free Download

Video

Setembro 14, 2016

Commercial Policy for Consumer Goods

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