TopLine Power®: This is what Simon-Kucher is all about. Our mission is to boost our clients’ revenue and profits.

Simon-Kucher: É isso que nós somos
Maximizamos receita e o lucro dos nossos clientes, otimizando estratégia, marketing, pricing e vendas. Somos conhecidos por nossa experiência em pricing, em todas as indústrias. Ver nossos clientes bem-sucedidos é o que nos motiva. Todos os dias.

Latest Insights

Newsletter

Outubro 15, 2019

Automotive Insights, October 2019
Newsletter

Outubro 15, 2019

Banking Insights, October 2019
Livros

Outubro 11, 2019

Hidden Champions - Aufbruch nach Globalia (2nd Edition)
Blog post

Outubro 10, 2019

Key Account Management: Tackling the Challenges of a Dynamic Pharma Market
Blog post

Outubro 09, 2019

Automotive New Model Watch: Plug-in Diesel-Hybrids on the Rise
Blog post

Outubro 09, 2019

How P&MA Teams Can Prepare for the Digital Future
Blog post

Outubro 08, 2019

Top Five Software Pricing and Packaging Mistakes
Blog post

Outubro 07, 2019

How to Best Measure Promotional Effectiveness: Everything You Need to Know for Calculating Promotion ROI
Blog post

Outubro 02, 2019

4 Shades of Successful Value Selling: Customer Centricity, Storytelling, Sales Trainings, and Tools
Blog post

Outubro 02, 2019

KPI of the Quarter in the Automotive Industry: Car Delivery Lead Times and Underestimated Upselling Potential
Video

Outubro 01, 2019

Unicorns: Up Close and Personal – Segment
Blog post

Outubro 02, 2019

Customer Loyalty Programs: Retaining and Gaining Customers
Blog post

Outubro 01, 2019

Automotive Distribution: The Coming Revolution
Video

Setembro 26, 2019

Value Selling with the Simon-Kucher Value Calculator
Blog post

Setembro 30, 2019

Value Communication in Banking: Still a Long Way to Go
Blog post

Setembro 24, 2019

Amazon as an Online Pharmacy in Europe
Blog post

Setembro 17, 2019

Has Apple Reached its Price Limit, or is There Still Room to Grow?
Video

Setembro 16, 2019

Topline Growth through Digitalisation: Industry 4.0 Insights for Executives
Blog post

Agosto 30, 2019

Why Sales Compensation Plans Fail… and How to Fix Them
Blog post

Agosto 29, 2019

UAE: “Sin Tax” on Sweetened Drinks and E-Cigarettes – How Should the Industry React?

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Pricing and Strategy Forum México

During the past two years, 65% of the companies claim to have experienced higher price pressure. However, only 12% consider price to be the biggest profit driver. How to drive growth without destroying value? And how to extract better margins from our sales? For companies operating in the volatile economic context of Latin American countries, the answer lies in TopLine Power®.

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Nordic TopLine Power® Conference in Stockholm

Learn how to leverage unicorn monetization strategies to accelerate growth – from business model re-design and pricing innovations to loyalty program design. That is what Simon-Kucher has assisted 30+ unicorns with, including Uber, Asana and Eventbrite – in short, boosting their topline. The Nordic TopLine Power Conference 2019 brings world class experts under one roof to discuss what unicorns are doing differently and what established companies can learn from them.

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A Practical Guide to Pricing

A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing

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We Are the Unicorn Advisers

How are unicorns able to grow their business to a valuation of over one billion dollars? The recipe to a profitable business is much more than one great idea. Learn more about why a clever monetization strategy is a key element to unicorn

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A Practical Guide to Pricing

A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.

Simon-Kucher Rating Economy - Hands holding blocks of ratings

The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

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Have You Fully Unlocked Your Sales Potential?

Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

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Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.