The Luxury of Artificial Intelligence
The COVID-19 crisis has fundamentally changed the way the world works. Its negative effects can be felt in every industry and are becoming increasingly apparent for fashion and luxury brands. Nevertheless, there is reason to remain hopeful. Like in many industries, fashion and luxury brands are benefitting from unprecedented access to deep, rich sets of customer data. There are numerous examples of companies using artificial intelligence (AI) and machine learning to strengthen their profitability. If you are interested in using AI to predict behavior patterns, optimize pricing and promotions, or create a seamless customer experience across all digital and physical channels, then keep reading.
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