Industry
Energy & Utilities
Company Profile
- €1.1bn annual revenue
- Leading natural gas supplier, energy service provider and multi-utility company and energy network operator
- Supplies about one million people
Situation and Objectives
- Design new portfolio for both acquisition and retention
- Test marketability in consumer labs
- Create modularized product portfolio to offer more flexibility and security to customers
Approach
Results
- Identified structural weaknesses and gaps in the current product portfolio
- Determined customer needs and expectations
- Identified service bundles and price points and tested them based on behavioral pricing insights
- Developed an offensive and defensive competitive strategy based on war gaming simulations
- Designed an optimized go-to market and retention strategy
Impact
- Successful redesign of product offering
- >30% retention rate
