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A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

Simon Kucher Unicorn
We Are the Unicorn Advisers

How are unicorns able to grow their business to a valuation of over one billion dollars? The recipe to a profitable…

Surviving the resurgent crisis with commercial agility
Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

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Monetizing Innovation

Resources Menu

  • Materiais recentes
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Blog post

Junho 17, 2019

Drive Your Growth – Monetize Your Innovations

How to innovate like a startup

Blog post

Agosto 22, 2018

What It Really Means to Innovate Like a Startup

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Arquivo

Monetizing Innovative Technologies

  • A woman in a research laboratory

    Blog post

    Outubro 09, 2020

    5 Key Success Factors for Accessing the Market with Companion Diagnostics

  • Surgeon working

    Blog post

    Setembro 15, 2020

    5 Key Success Factors for Monetizing Digital Diagnostic Solutions

  • Tesla Cybertruck

    Blog post

    Junho 24, 2020

    A Silent Force: Is the Unique Cybertruck Poised to Disrupt the US Truck Market?

  • young boy and girl standing next to a train

    Blog post

    Fevereiro 14, 2020

    Mobility as a Service: Germany’s First Mobility Flat Rate

  • Pricing an innovation in the automotive industry – putting price before the innovation pays off

    Blog post

    Abril 02, 2019

    Pricing an Innovation in the Automotive Industry – Putting Price Before the Innovation Pays Off

  • monetizing innovation in the financial industry

    Blog post

    Março 27, 2019

    Three Crucial Factors of Successfully Monetizing Innovation in the Financial Industry

  • Taking Companies to the Next Level: Unicorns

    Blog post

    Março 20, 2019

    Taking Companies to the Next Level: Nine Questions with “Unicorn Whisperer” Madhavan Ramanujam

  • Unlock the full potential of 5G

    Blog post

    Março 05, 2019

    5G Marketing, Pricing, and Sales Excellence

  • It’s Not Easy Being Green_The Challenge of Monetizing Sustainable Packaging

    Blog post

    Dezembro 19, 2018

    It’s Not Easy Being Green: The Challenge of Monetizing Sustainable Packaging

  • Success

    Blog post

    Julho 18, 2018

    The 5 Pricing Models Companies Need to Consider When Innovating

  • MonetizingPharma

    Simon-Kucher Perspectives

    Março 13, 2018

    Monetizing Innovations in the Pharma and Biotech Industry

  • Stepping down value to enhance TopLine Power®

    Blog post

    Agosto 17, 2017

    Stepping Down Value to Enhance TopLine Power®

  • pricing for growth - simon-kucher

    Simon-Kucher Perspectives

    Junho 26, 2017

    Pricing for Growth in Wealth Management

  • Innovation in biotech

    Blog post

    Junho 23, 2017

    Differing Priorities: Spurring Innovation Versus Rewarding It

  • Consumer insights - Simon-Kucher

    Simon-Kucher Perspectives

    Março 10, 2017

    Consumer Insights – Product Innovation

  • new products

    Blog post

    Setembro 09, 2014

    Why Do Most New Products Fail?

  • successful innovations - simon-kucher

    Blog post

    Julho 29, 2016

    The Story of Optimizely: Elevating Your Small Business Using Pricing Strategy

  • why did google glass fail - simon-kucher

    Blog post

    Dezembro 03, 2016

    The Reason Google Glass Failed That No One Is Talking About

  • Profitable Innovation

    Livros

    Setembro 16, 2016

    Profitable Innovation – Free Download

  • Video

    Setembro 14, 2016

    Focus Area: Innovation and Implementation

  • Video

    Setembro 14, 2016

    Growth vs. Profit: Georg Tacke Talks About the Right Innovation Process

  • Monetizing Innovation

    Livros

    Junho 02, 2016

    Monetizing Innovation

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