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A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

Simon Kucher Unicorn
We Are the Unicorn Advisers

How are unicorns able to grow their business to a valuation of over one billion dollars? The recipe to a profitable…

Surviving the resurgent crisis with commercial agility
Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

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Pricing Strategies

Resources Menu

  • Materiais recentes
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Blog post

Junho 27, 2019

9 Must-Haves to Implement Your Pricing Strategy Successfully

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

Março 10, 2017

Consumer Insights – Winning in an Era of Intensified Competition

Expert review in Asset Management

Success story

Julho 18, 2017

Expert Review in Asset Management

woman in sports tshirt talking to a group

Blog post

Fevereiro 20, 2020

Tailored Service Pricing Strategies for Small Nonprofits

  • servitization checkmark icons

    Blog post

    Outubro 23, 2020

    Global Servitization Survey: Weather the Storm with Service-based Strategies

  • a man using tablet

    Blog post

    Outubro 05, 2020

    Challenges and Priorities for Tech Companies along the Pricing Journey

  • A hand holding an earth sphere

    Blog post

    Setembro 21, 2020

    International Reference Pricing: A Five-Step Strategic Approach

  • cargo

    Blog post

    Fevereiro 14, 2020

    Logistics: How Smart Pricing Strategies Can Mitigate the Impact of Crises Caused by Coronavirus

  • clothes of different colours

    Blog post

    Novembro 14, 2019

    Sustainable Fashion: Good for the Environment, Good for Business

  • Innovators thinking about an idea

    Blog post

    Novembro 04, 2019

    Monetizing Change: What Wealth Managers Can Learn from Other Industries

  • Person touching hologramic digital tablet

    Blog post

    Outubro 29, 2019

    Eight Best Practices for Monetizing the Software Buyer Journey

  • software pricing

    Blog post

    Outubro 08, 2019

    Top Five Software Pricing and Packaging Mistakes

  • road sign turn

    Blog post

    Julho 26, 2019

    Riders on the Storm: How Smart Pricing Helps Navigate Turbulences and Fire up EBIT

  • A Practical Guide to Pricing

    Livros

    Maio 29, 2019

    A Practical Guide to Pricing

  • plane

    Simon-Kucher Perspectives

    Maio 15, 2019

    Airline Fare Families and Beyond - Untangle Fare Architectures and Improve Monetization Capabilities

  • skimming pricing

    Blog post

    Abril 17, 2019

    Skimming or Penetration Pricing?

  • Video

    Abril 15, 2019

    PricePro Run: The World’s Leading Revenue and Management Software

  • Purchase Incentives in the Automotive Industry: Cash Discounts Still the Most Common Method

    Blog post

    Fevereiro 12, 2019

    Purchase Incentives in the Automotive Industry: Cash Discounts Still the Most Common Method

  • Video

    Janeiro 10, 2019

    Addressing the Rising Rate Environment in the Banking Industry

  • Video

    Janeiro 10, 2019

    Maximizing Customer Lifetime Value in Subscription Businesses

  • Home emergency

    Success story

    Janeiro 03, 2018

    Product and Price Optimization for Home Emergency Systems

  • Hostpitality

    Success story

    Janeiro 03, 2018

    Successful Price Management for a Non-profit Hospitality Organization

  • consumer goods

    Success story

    Março 31, 2017

    Price Pack Architecture to Drive Growth for an Iconic Snacks Brand

  • cosmetics

    Success story

    Março 31, 2017

    Global New Product Pricing Framework for Cosmetics

  • chc

    Success story

    Março 31, 2017

    Assess Commercial Viability of a Dual Brand Strategy for Branded CHC Manufacturer

  • banking

    Success story

    Março 31, 2017

    Revenue Optimization for B2C Remittances

  • deals pricing

    Success story

    Março 31, 2017

    Complex Deals Pricing

  • Pricing strategies and dynamics in the restaurant industry

    Simon-Kucher Perspectives

    Novembro 22, 2016

    Pricing Strategies and Dynamics in the Restaurant Industry

  • Pricing of UK insurers lagging behind

    Simon-Kucher Perspectives

    Novembro 22, 2016

    Pricing of UK Insurers Lagging Behind

  • Opportunities for revenue growth: Price implementation

    Simon-Kucher Perspectives

    Novembro 22, 2016

    Price Compression in Transaction Banking – Strategy

  • Tomorrow’s innovative model starts today

    Simon-Kucher Perspectives

    Novembro 22, 2016

    Price Compression in Transaction Banking – Setting

  • Opportunities for revenue growth: price strategy.

    Simon-Kucher Perspectives

    Novembro 22, 2016

    Price Compression in Transaction Banking – Implementation

  • How Amazon beats competitors with ‘Tesco’ tactics

    Simon-Kucher Perspectives

    Novembro 22, 2016

    How Amazon Beats Competitors with Tesco Tactics

  • consumer healthcare

    Simon-Kucher Perspectives

    Outubro 07, 2016

    Increasing Profits Through Structured Consumer Pricing

  • Price bundling: a smart pricing strategy for banking

    Simon-Kucher Perspectives

    Setembro 23, 2016

    Price Bundling: A Smart Pricing Strategy for Banking

  • Manage for Profit not for Market Share: A Guide to Greater Profits in Highly Contested Markets

    Livros

    Setembro 16, 2016

    Manage for Profit Not for Market Share: A Guide to Greater Profits in Highly Contested Markets

  • Simon-Kucher Strategy for competition

    Livros

    Setembro 16, 2016

    Strategy For Competition

  • Price Management in Financial Services: Smart Strategies for Growth

    Livros

    Setembro 16, 2016

    Price Management in Financial Services: Smart Strategies for Growth

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