An Introduction to Behavioral Economics/Pricing

April 10, 2015

Dr. Enrico Trevisan, Partner, Simon-Kucher & Partners talks about behavioral economics/pricing. This topic is one of the hottest in marketing and pricing at the moment. Decades after the first findings were made in the academic world, practitioners are widely applying behavioral concepts in marketing, product design, product presentation, store design, sales, pricing etc. Dr. Enrico Trevisan, author of The Irrational Consumer, introduces the most relevant behavioral concepts in this short presentation, which is of interest for marketeers, pricers as well as consumers who want to ‘look behind the scenes’ of modern marketing.