There has been an increased emphasis on digitalisation within manufacturing/industrials. Whilst some may see this as a way to reduce cost, we believe the bigger profit opportunities will come from focusing on the topline (revenue side). In this session we will share insights based on Simon-Kucher’s Global Pricing & Sales Study and Commercial Excellence project experience to cover the following key takeaways:
- What digitalisation strategies are companies exploring?
- What initiatives are providing the best returns?
- How is digitalisation reshaping pricing and sales teams?