Commercial Strategy & Post-Merger Integration
Mergers and acquisitions often fail to achieve the projected benefits. Even when a deal is deemed an integration success, most companies are unable to fully achieve their synergy targets. Although plenty of playbooks have been developed on the success factors for capturing cost synergies (which are relatively easy to achieve), there is little focus on deliberately planning for revenue synergies. These are more challenging, but are also a worthy pursuit that can deliver up to 35 percent of the total synergy target.
Join my webinar on July 21st and learn about strategies for maximizing Revenue synergies.