David Smith


David Smith is a Partner in the London office of Simon-Kucher.

Since joining in 2007, David has worked for both the London and San Francisco offices and has conducted projects across the UK, Europe and US. David is a published author, conference speaker and commentator on pricing and commercial strategy topics.

David’s core area of focus is B2B Software, Tech and Data Services. He is an expert in revenue model design, including transitioning to subscriptions, packaging optimisation, pricing optimisation and sales effectiveness. He also leads the Education practice in the UK.

Prior to joining Simon-Kucher & Partners David studied Economics at the University of Warwick.