Lisa Jaeger is a Partner in the Frankfurt office. She is co-leading Simon-Kucher's global Software, Internet, and Media practice, especially taking care of the Media practice.
She is an expert in portfolio optimization, pricing, and marketing for all type of media companies, focusing on physical offers and revenue streams as well as the digital transformation of business models. Her clients are TV and radio broadcasters, publishing houses as well as online platforms and ad distributors.
Lisa has managed numerous international projects around the world and worked for the Singapore office for several months.
She studied business administration at the Technical University of Berlin. Before she joined Simon-Kucher, she worked several years for the media practice at PricewaterhouseCoopers. Lisa is a frequent guest speaker at congresses, seminars and universities.
Survey: 35% of gamers have a subscription service
Studie: Nutzer akzeptieren Werbung in Podcasts
Studie: Werbung in Podcasts stößt auf Akzeptanz
5 Actions to Generate More Sales from Existing Customers
Mit Preisanpassungen das Leserverhalten steuern
Streamingdienste könnten traditionelles Fernsehen verdrängen
Streaming ersetzt traditionelles TV, Werbung unerwünscht
Verlage suchen das Erfolgsrezept
Streaming wird traditionelles Fernsehen ersetzen
Die Disruption im Fernsehgeschäft ist in vollem Gange
Netflix-User müssen sich auf höhere Preise gefasst machen
Das erwarten sich die Nutzer von Apple TV +
Handzettel bleiben ein Dauerbrenner