William Lee


William Lee is a Consultant at Simon Kucher & Partners in the automotive practice.

His main consulting focus is on developing pricing and sales strategies for automotive manufacturers, suppliers, and aftermarket companies in the US.

William’s previous project experiences in automotive include: product pricing optimization and KPI-tracking dashboard development for a global tire manufacturer, commercial assessment and growth strategies for automotive aftermarket providers in North America, portfolio pricing optimization for a major tire retailer, and innovation pricing for a global automotive supplier.

William earned his B.A. in Public & International Affairs at Princeton University. Prior to joining Simon-Kucher & Partners, William worked for a Big 3 automotive company in its portfolio planning group, as well as a boutique automotive consulting firm advising a major automotive company’s e-commerce efforts. He has been with Simon-Kucher since 2016.