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A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

Surviving the resurgent crisis with commercial agility
Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

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Insights - Retail

cans

Blog post

Şubat 26, 2021

Promotion Effectiveness: How Do Promotions Change Shopper Behavior in the Long Term?

shopping

Simon-Kucher Perspektif

Şubat 24, 2021

New Ownership Models for Fashion Brands

Fashion

Blog post

Şubat 23, 2021

Three Innovative Ownership Models for Fashion Brands

Valentine's Day

Blog post

Şubat 11, 2021

Valentine’s Day in Times of COVID-19: Consumers Buy Gifts Online to Enjoy at Home

A woman choosing item in supermarket

Blog post

Kasım 30, 2020

5 Rules for Producers and Retailers to Jointly Build Customer-centric Promotions

A man using smartphone

Blog post

Kasım 23, 2020

Global Black Friday Forecast: “Retailers need to pull spontaneous shoppers to their online shops”

Black Friday Shopping Bags

Blog post

Kasım 28, 2019

Black Friday Discount Strategy: 3 Takeaways for Retailers

Muslim woman shopping

Blog post

Kasım 15, 2019

The 7 Drivers of Effective Sales Promotions

euro coins

Blog post

Ekim 19, 2019

Trade Terms: How to Ensure Commercial Spending Pays Off

Sale percentage sign with man's hand on calculator

Blog post

Ekim 07, 2019

How to Best Measure Promotional Effectiveness: Everything You Need to Know for Calculating Promotion ROI

clothing store

Blog post

Haziran 07, 2019

The Power of Value-based Pricing: Added Value for Customers, More Profit for Companies

banner

Blog post

Eylül 20, 2018

Supermarkets – How to Compete Against Walmart and Amazon on Price

omni-channel

Simon-Kucher Perspektif

Eylül 11, 2017

Simon-Kucher & Partners Omnichannel Study

Digitalization in the retail sector

Blog post

Mart 20, 2018

Perakende endüstrisinde dijitalleşme

Consumer insights - Simon-Kucher

Simon-Kucher Perspektif

Mart 10, 2017

Consumer Insights – Winning in an Era of Intensified Competition

Consumer insights - Simon-Kucher

Simon-Kucher Perspektif

Mart 10, 2017

Consumer Insights – Leveraging Behavioral Psychology

Consumer insights - Simon-Kucher

Simon-Kucher Perspektif

Mart 10, 2017

Consumer Insights – Product Innovation

Consumer insights - Simon-Kucher

Simon-Kucher Perspektif

Mart 06, 2017

Consumer Insights – Winning in the Subscription Economy

Ringing up higher profits

Simon-Kucher Perspektif

Kasım 22, 2016

Ringing Up Higher Profits

How Amazon beats competitors with ‘Tesco’ tactics

Simon-Kucher Perspektif

Kasım 22, 2016

How Amazon Beats Competitors with Tesco Tactics

It's time for e-commerce to grow up

Kitaplar

Eylül 16, 2016

It's Time for E-Commerce to Grow Up – Free Download

Video

Eylül 14, 2016

Commercial Policy for Consumer Goods

Looking for more information? Get in touch with our experts.

 

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Gaining TopLine Power® through pricing, marketing and sales.

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TopLine 2020

This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

Surviving the resurgent crisis with commercial agility
Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

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A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.

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The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

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Have You Fully Unlocked Your Sales Potential?

Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

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Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.