Designing Your Channel Partner Program Around Value-add Can Positively Impact Your Business

Companies often build out partner models so that they can scale their business without scaling their sales expenses; however, in doing so they often lose their connection with their end customer, their ability to value-sell, and their support quality control. Many companies are not taking full advantage of their partner programs to mitigate these factors, largely because they do not properly measure and incentivize value-adding activities.