Industry
Public & Social Sector
Social Sector
Company Profile
- National relief organization with various regional associations
- Not-for-profit status
- Approx. 150,000 customers
Situation and Objectives
- Rapid growth in the market for home emergency systems forecasted
- Client planned to increase market share in near future
- Current product offering and prices for home emergency systems differed between regional associations
- Product and price strategy needed to be revised to enable further growth
- Increase market share by optimizing product offering and pricing
Approach
- Performed a systematic analysis and evaluation of the status quo with regard to product offering and pricing
- Conducted a strategy workshop with representatives of the regional associations to discuss and develop ideas for an optimized product and price strategy
- Identified customer preferences and willingness to pay for home emergency systems
- Developed an implementation roadmap
Simon-Kucher Product Portfolio Performance Dashboard
Results
- Standardized names of offerings across all regional associations
- Standardized product components across all regional associations
- Adjusted and aligned price ranges of all home emergency system offerings
Impact
- Immediate roll-out of quick-wins
- Launch of harmonized product offering
- Calculated effect on sales of +24%
