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A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…

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Customer-centric Selling

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Blog post

Mayıs 17, 2019

The Power of a Positive Experience

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Dosya

Cross-selling Success: Engaging Customers on Gamified Digital Platforms

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Dosya

From Paywall to Product: Increasing Conversion in a Digital Ecosystem

Why Banks Are Unprepared To Tap The Profit Potential Of Digital

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Mayıs 17, 2018

Why Banks Are Unprepared to Tap the Profit Potential of Digital

  • Gamification

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    Mart 28, 2022

    Dijital tüketiciden sadık müşteri yaratma formülleri

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    Blog post

    Temmuz 21, 2021

    Why Consumers are Leaving your Website, and What to do About it

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    Blog post

    Kasım 26, 2019

    One Insurer for Everything: Three Strategies for Better Cross-selling

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    Blog post

    Kasım 08, 2019

    3 Steps to Increase Electric Vehicle Sales With Customization

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    Kasım 08, 2019

    Out of the Box Learnings for Chemical Companies: How the Travel Industry Digitalizes Customer Journeys

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    Ekim 02, 2019

    Customer Loyalty Programs: Retaining and Gaining Customers

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    Blog post

    Eylül 18, 2021

    Value Communication in Banking: Still a Long Way to Go

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    Blog post

    Eylül 30, 2019

    "Customers Who Bought This Item Also Bought...": How Banks Can Use Active Product Recommendations to Generate Profit

  • When It Comes to Sales, Car Manufacturers Should Speak to Customers’ Emotions

    Blog post

    Aralık 04, 2018

    How Car Manufacturers Can Enhance the Customer Experience

  • Digitalization

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    Aralık 08, 2017

    Humans Set the Boundaries of Digitalization Themselves

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    Success story

    Temmuz 18, 2017

    Customer-oriented Sales Approach for an Automotive Supplier

  • Key insights and recommendations from a short Simon-Kucher study.

    Simon-Kucher Perspektif

    Kasım 22, 2016

    Enhancing Customer Centricity

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TopLine 2020

This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon-Kucher Rating Economy - Hands holding blocks of ratings
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A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

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Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.