"Price is what you pay. Value is what you get.”

Warren Buffet
American business magnate

"Pricing strategy specialists"

Wall Street Journal

"No firm has spearheaded the professionalization of pricing more than Simon-Kucher & Partners."

William Poundstone in his book Priceless

"The quality of the project has been incredible... I think it's absolutely amazing that you were able to do all of this to the level that you did in this timeframe!"

CEO, Global Talent Acquisition Firm, US

"You can devote a lot of effort into taking out cost, and it takes you six to twelve months to do it, and actually with a two months study on pricing you can get the same margin impact."

Murray Hennessy
CEO Great Wolf Resorts

“The single most important decision in evaluating a business is pricing power.”

Warren Buffett
American business magnate

World leader in giving advice to companies on how to price their products.

Business Week

"In pricing, you offer something nobody else does."

Peter Drucker
Management Thinker

"The world's leading pricing consultancy."

The Economist

“You can determine the strength of a business over time by the amount of agony they go through in raising prices.”

Warren Buffett
American business magnate

"The pricing and packaging work Simon Kucher did for us was game changing, up there with the most successful projects we've ever done here at Eventbrite."

Nels Gilbreth
Head of commercial strategy, Eventbrite

"Pricing is a very sensitive lever, it drives bottom line results and you can pull it relatively quickly."

Murray Hennessy
CEO Great Wolf Resorts

Simonkucher : 定价

多年来,西蒙顾和一直是定价的近义词。我们创建于上世纪八十年代,是第一家在实际业务中用科学的方法来优化产品和服务定价的咨询公司。三十多年后的今天,我们在定价领域被普遍认为是世界领先的咨询公司。定价在我们的基因中,我们的脉搏为营收增长而跳动。

无论您有任何定价问题,我们都有解决方案。我们在世界范围内的不同项目使我们在各行各业不同产品和服务以及不同方面的定价上获得了丰富的经验。不管是药品、跑车、手机费率、银行服务费,还是新产品发布,组织结构变更等,我们都制定了价格战略,价格模式,价格标签以及其他所有与定价相关的内容。我们了解如何成功应对企业在定价领域遇到的所有挑战。基于我们丰富的经验,我们建立了一个“定价宇宙”,它很可能是同类数据库中涵盖领域和地区最广泛的数据库。它包括各类产品和服务的价格模式,价格弹性等等,并且在我们执行每一个新项目的同时被不断扩充。

西蒙顾和拥有全球经验最为丰富、最高水平的定价专家,我们在定价领域不断融入新的科学发现,如行为学、动态定价、大数据的使用和基于AI/ML的定价算法等。 我们不仅在项目工作中融入了创新和最先进的方法,还利用这些方法为客户开发和定制工具。 

作为真正的定价专家,我们定期与企业联系,了解他们对定价的看法。我们的全球定价研究独一无二,每一期都揭示了企业是如何思考最新定价问题的全新的洞见。

 

全球定价研究

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