Monetizing Telecommunication Services

Fueling Sustainable Growth [NEW DATE]
12:30 - 7:00 pm (CEST)

Sofitel Frankfurt Opera, Opernplatz 16, Frankfurt am Main 60313 , 德国

4月

28

Monetizing Telecommunication Services

Telecommunications companies have added 5G, FTTH, edge computing, and many more services to their portfolios. At the same time, the introduction of unlimited tariffs in most markets has limited the effectiveness of “more for more” and “more for same” monetization strategies (more data for the same or a slightly higher price). And while telecommunications is one of the few industries that’s been less impacted by the COVID-19 crisis, the pandemic has changed how customers value the services provided. Over the last year, the importance of price as a purchase driver has decreased between 5–10 percent across European markets, while customer service, network quality, and speed have become even more significant.

This conference will explore how, in light of recent events, telecommunications companies can leverage trends and respond to challenges by using innovative pricing, sales, and marketing approaches. We look forward to offering inspiration and providing a platform to discuss how to fuel sustainable growth in the telecommunications industry.

Agenda

12:30 - 1:00 pm
Welcome Buffet and Meet & Greet
1:00 - 1:15 pm
Introduction
1:15 - 1:45 pm
Fueling Sustainable Growth
1:45 - 2:30 pm
Commercial Excellence – Learnings from the Consumer Goods Industry
2:30 - 2:50 pm
Networking Break with Coffee
2:50 - 3:35 pm
Decision Support for Sales
Moderated by
3:35 - 4:10 pm
Break-out Session

Designing a customer-centric product portfolio: Pitfalls & tips from practice

Moderated by
Break-out Session

From push to pull – Panini Concept

Break-out Session

Sales transformation – Learnings from the Energy Business

Moderated by
4:05 - 4:25 pm
Networking Break with Coffee
4:25 - 5:05 pm
Break-out Session

Optimizing commission schemes and sales channels/ pricing strategy

Moderated by
Break-out Session

Multi brand management

Moderated by
5:05 - 5:45 pm
Customer Base Management
Moderated by
5:45 - 6:00 pm
Wrap-up and Thank You Note
6:00 - 7:00 pm
Get-together

Event Topic