

Characterized by fast innovation processes, the diagnostics industry is constantly improving patient diagnosis through more accurate tests and images as well as simplified workflows and increased automation. The global medical imaging market is expected to more than double by 2025 while the in-vitro diagnostics (IVD) market is predicted to grow by approximately 30 percent over the next six years.
Despite this positive outlook, diagnostics manufacturers are under more pressure than ever to maintain their profitability and develop sustainable business models due to strong competition and rising demand for digital solutions. Typical commercial pressure points include:
Our global MedTech & Diagnostics team supports our clients in addressing the above-mentioned challenges, driving profitable growth, and leveraging market opportunities. Our impact spans the entire commercial excellence framework, including:
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