

Simon-Kucher has extensive experience in helping media and entertainment companies to improve their profitability and grow in a rapidly changing, increasingly digitalized market.
Our worldwide clients are from all sectors of the media industry, both on the content and the advertising sides. Our strategies have helped these companies deal with increasing digitalization, which has forever transformed how people consume news and entertainment and put more power in their hands. Our solutions include new product offerings and portfolios, pricing changes, better sales strategies, and better communication to customers about various product options and their value.
Many of our clients, especially in the publishing industries, have seen their business migrate online over the past several years. We have the broad expertise to help them deal with these digital challenges and create solutions that ensure their future growth, which includes a place for their traditional print products. We help clients maximize revenues from their entire portfolio, both traditional and online.
Our rigorous approach relies on quantitative and qualitative evidence, including psychological insights and benchmarks from our extensive work within and outside of the media and entertainment sectors. We’ve developed a comprehensive collection of price models in the industry from our clients all over the world.
Our projects for media and entertainment clients include:
媒体和娱乐 Experts
Featured Resources
Blog post
三月 09, 2021
E-books: Publishers are Decreasing Prices in Spite of Consumers’ Willingness to Pay More
Blog post
十月 27, 2020
Blog post
八月 28, 2020
Podcast Monetization: How Consumer Preferences Differ Internationally
Blog post
八月 26, 2020
Blog post
三月 09, 2020
Coronavirus Impact: How Should Industries Respond to COVID-19?
Simon-Kucher Perspectives
七月 30, 2019
Success story
三月 16, 2018
Blog post
八月 29, 2017
Success story
三月 28, 2017
Simon-Kucher Perspectives
十一月 22, 2016
Simon-Kucher Perspectives
十一月 22, 2016
Simon-Kucher Perspectives
十一月 22, 2016
Simon-Kucher Perspectives
七月 11, 2016