Sonia Fischer-King is a Director at Simon-Kucher & Partners’ Global Banking Practice in Vienna.
Her consulting focuses on market strategies, strategic pricing & sales, data driven price optimization, innovation pricing, behavioral pricing and value selling processes for regional and national banks with a focus on Austria.
In addition she has international project experience in the banking industry from US/Canada, Egypt and DACH as well as consulting experience in the industrial goods sector.
Prior to joining Simon-Kucher she studied business administration at University of Mannheim with a focus on marketing, pricing and sales. Final thesis on the topic “Selection and pricing of Value Added Services”.