Stefania Lanfranchi


Stefania Lanfranchi is a Director in the Competence Center B2B at Simon-Kucher & Partners. Her main consulting focus in the B2B area are pricing and sales strategies and value based price setting. Upon joining, she worked as a consultant in a leading international strategy consultancy as well as a project manager and scientific associate in several global industrial companies.

Selected project experience:

Several Pricing and Sales Audits for B2B companies: Vast experience in conducting pricing and sales audits, i.e. analyzing and quantifying the main levers in pricing and sales of a company including benchmarking these against competitors‘ performance

Growth strategies for a leading Packaging company: Developed concepts and initiatives for short-term and medium-term growth/capacity filling for a leading German Packaging firm, including creating a targeted customer hunting list, introducing the Sales Funnel etc.

Design of a Discounting Tool for a MedTech company: Designed and accompanied the implementation and roll-out of a discounting tool in a Global MedTech company with a net impact of +3.4% margin points as well as increased satisfaction of the sales team


Stefania Lanfranchi studied management & economics with focus strategic management at the universities of St. Gallen (HSG, Switzerland), Lund (Sweden) and the Indian Institute of Management Calcutta (IIMC, India). Moreover, she completed the CEMS Master in International Management.

Fluent in German, English, Italian, Spanish and French.

Industry focus:

B2B businesses like professional services, paper and packaging, chemical and construction companies, machine and plant engineering, and materials engineering

Specialist area:

Specialist for strategy, pricing, sales and digitalization