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A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

Simon Kucher Unicorn
We Are the Unicorn Advisers

How are unicorns able to grow their business to a valuation of over one billion dollars? The recipe to a profitable…

Surviving the resurgent crisis with commercial agility
Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

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Simon-Kucher blog

定价策略

completing puzzles

Blog post

六月 27, 2019

9 Must-Haves to Implement Your Pricing Strategy Successfully

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

三月 10, 2017

Consumer Insights – Winning in an Era of Intensified Competition

Expert review in Asset Management

Success story

七月 18, 2017

Expert Review in Asset Management

woman in sports tshirt talking to a group

Blog post

二月 20, 2020

Tailored Service Pricing Strategies for Small Nonprofits

  • servitization checkmark icons

    Blog post

    十月 23, 2020

    Global Servitization Survey: Weather the Storm with Service-based Strategies

  • a man using tablet

    Blog post

    十月 05, 2020

    Challenges and Priorities for Tech Companies along the Pricing Journey

  • A hand holding an earth sphere

    Blog post

    九月 21, 2020

    International Reference Pricing: A Five-Step Strategic Approach

  • cargo

    Blog post

    二月 14, 2020

    Logistics: How Smart Pricing Strategies Can Mitigate the Impact of Crises Caused by Coronavirus

  • clothes of different colours

    Blog post

    十一月 14, 2019

    Sustainable Fashion: Good for the Environment, Good for Business

  • Innovators thinking about an idea

    Blog post

    十一月 04, 2019

    Monetizing Change: What Wealth Managers Can Learn from Other Industries

  • Person touching hologramic digital tablet

    Blog post

    十月 29, 2019

    Eight Best Practices for Monetizing the Software Buyer Journey

  • software pricing

    Blog post

    十月 08, 2019

    Top Five Software Pricing and Packaging Mistakes

  • road sign turn

    Blog post

    七月 26, 2019

    Riders on the Storm: How Smart Pricing Helps Navigate Turbulences and Fire up EBIT

  • A Practical Guide to Pricing

    书籍

    五月 29, 2019

    A Practical Guide to Pricing

  • plane

    Simon-Kucher Perspectives

    五月 15, 2019

    Airline Fare Families and Beyond - Untangle Fare Architectures and Improve Monetization Capabilities

  • skimming pricing

    Blog post

    四月 17, 2019

    Skimming or Penetration Pricing?

  • 视频

    四月 15, 2019

    PricePro Run: The World’s Leading Revenue and Management Software

  • Purchase Incentives in the Automotive Industry: Cash Discounts Still the Most Common Method

    Blog post

    二月 12, 2019

    Purchase Incentives in the Automotive Industry: Cash Discounts Still the Most Common Method

  • 视频

    一月 10, 2019

    Addressing the Rising Rate Environment in the Banking Industry

  • 视频

    一月 10, 2019

    Maximizing Customer Lifetime Value in Subscription Businesses

  • Home emergency

    Success story

    一月 03, 2018

    Product and Price Optimization for Home Emergency Systems

  • Hostpitality

    Success story

    一月 03, 2018

    Successful Price Management for a Non-profit Hospitality Organization

  • consumer goods

    Success story

    三月 31, 2017

    Price Pack Architecture to Drive Growth for an Iconic Snacks Brand

  • cosmetics

    Success story

    三月 31, 2017

    Global New Product Pricing Framework for Cosmetics

  • chc

    Success story

    三月 31, 2017

    Assess Commercial Viability of a Dual Brand Strategy for Branded CHC Manufacturer

  • banking

    Success story

    三月 31, 2017

    Revenue Optimization for B2C Remittances

  • deals pricing

    Success story

    三月 31, 2017

    Complex Deals Pricing

  • Pricing strategies and dynamics in the restaurant industry

    Simon-Kucher Perspectives

    十一月 22, 2016

    Pricing Strategies and Dynamics in the Restaurant Industry

  • Pricing of UK insurers lagging behind

    Simon-Kucher Perspectives

    十一月 22, 2016

    Pricing of UK Insurers Lagging Behind

  • Opportunities for revenue growth: Price implementation

    Simon-Kucher Perspectives

    十一月 22, 2016

    Price Compression in Transaction Banking – Strategy

  • Tomorrow’s innovative model starts today

    Simon-Kucher Perspectives

    十一月 22, 2016

    Price Compression in Transaction Banking – Setting

  • Opportunities for revenue growth: price strategy.

    Simon-Kucher Perspectives

    十一月 22, 2016

    Price Compression in Transaction Banking – Implementation

  • How Amazon beats competitors with ‘Tesco’ tactics

    Simon-Kucher Perspectives

    十一月 22, 2016

    How Amazon Beats Competitors with Tesco Tactics

  • consumer healthcare

    Simon-Kucher Perspectives

    十月 07, 2016

    Increasing Profits Through Structured Consumer Pricing

  • Price bundling: a smart pricing strategy for banking

    Simon-Kucher Perspectives

    九月 23, 2016

    Price Bundling: A Smart Pricing Strategy for Banking

  • Manage for Profit not for Market Share: A Guide to Greater Profits in Highly Contested Markets

    书籍

    九月 16, 2016

    Manage for Profit Not for Market Share: A Guide to Greater Profits in Highly Contested Markets

  • Simon-Kucher Strategy for competition

    书籍

    九月 16, 2016

    Strategy For Competition

  • Price Management in Financial Services: Smart Strategies for Growth

    书籍

    九月 16, 2016

    Price Management in Financial Services: Smart Strategies for Growth

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Company brochure: "Your Roadmap to Profitable Growth"

Gaining TopLine Power® through pricing, marketing and sales.

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TopLine 2020

This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

Simon Kucher Unicorn
We Are the Unicorn Advisers

How are unicorns able to grow their business to a valuation of over one billion dollars? The recipe to a profitable…

Surviving the resurgent crisis with commercial agility
Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.

Simon-Kucher Rating Economy - Hands holding blocks of ratings
The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

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Have You Fully Unlocked Your Sales Potential?

Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

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Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.