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A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

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Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…

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Simon-Kucher blog

心理定价

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Blog post

十二月 05, 2018

Why Prices End in 99… and Other Psychological Pricing Tactics

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

三月 10, 2017

Consumer Insights – Leveraging Behavioral Psychology

Behavioral Pricing

Blog post

一月 22, 2018

Behavioral Pricing: Instrument for Revenue Growth

  • Psychological Pricing: 5 Points to Consider When Discounting

    Blog post

    九月 25, 2018

    Psychological Pricing: 5 Discounting Tips and Tricks

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    Success story

    三月 31, 2017

    Optimization of Product Portfolio for Customer Retention

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    三月 30, 2017

    Packaging and Pricing Strategy for Financial Software

  • Behavioral Economics

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    三月 23, 2017

    Behavioral Economics in Pre-Approved Loans

  • Pokemon

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    三月 03, 2017

    Take the Pokémon Go Approach to Bank Sales

  • Removing commercial boundaries

    Simon-Kucher Perspectives

    九月 23, 2016

    Removing Commercial Boundaries

  • The Irrational Consumer

    书籍

    九月 16, 2016

    The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy

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    九月 14, 2016

    An Introduction to Behavioral Economics/Pricing

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This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon-Kucher Rating Economy - Hands holding blocks of ratings
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