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A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

Simon Kucher Unicorn
We Are the Unicorn Advisers

How are unicorns able to grow their business to a valuation of over one billion dollars? The recipe to a profitable…

Surviving the resurgent crisis with commercial agility
Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

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Insights - Consumer & Retail

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A woman choosing item in supermarket

Blog post

十一月 30, 2020

5 Rules for Producers and Retailers to Jointly Build Customer-centric Promotions

A man using smartphone

Blog post

十一月 23, 2020

Global Black Friday Forecast: “Retailers need to pull spontaneous shoppers to their online shops”

Woman shopping in supermarket

Blog post

八月 28, 2020

More Uncertainty, Less Spending: "COVID-19 has Changed Consumer Behavior significantly"

Teens using tablet

Blog post

八月 26, 2020

Digital Promotions: Advantages of Promotion Database Management

woman shopping food online

Blog post

四月 29, 2020

Who Will Emerge as a Winner Among Online Food Retailers Post-COVID-19?

latop grocery shopping

Blog post

四月 23, 2020

Ecommerce Post-COVID-19: Critical Success Factors for Retailers in MENA

corona virus under microscope

Blog post

三月 09, 2020

Coronavirus Impact: How Should Industries Respond to COVID-19?

sales boards

Blog post

一月 29, 2020

Promotion Effectiveness: How to Fix the 30 Percent of Value-Destroying Promotions

Black Friday Shopping Bags

Blog post

十一月 28, 2019

Black Friday Discount Strategy: 3 Takeaways for Retailers

Muslim woman shopping

Blog post

十一月 15, 2019

The 7 Drivers of Effective Sales Promotions

clothes of different colours

Blog post

十一月 14, 2019

Sustainable Fashion: Good for the Environment, Good for Business

Shopping in supermarket

Simon-Kucher Perspectives

十月 29, 2019

RFT Report on Growth Potential of European Supermarkets

Blurred view of a supermarket

Blog post

十月 29, 2019

RFT Report on European Supermarkets: Dutch and German Chains Outperform their Peers

euro coins

Blog post

十月 19, 2019

Trade Terms: How to Ensure Commercial Spending Pays Off

Sale percentage sign with man's hand on calculator

Blog post

十月 07, 2019

How to Best Measure Promotional Effectiveness: Everything You Need to Know for Calculating Promotion ROI

Amazon packages

Blog post

十一月 25, 2019

Success With Amazon and Other Pure Players: Seven Tips for an eCommerce Strategy

sugar coming from soda cane

Blog post

八月 29, 2019

UAE: “Sin Tax” on Sweetened Drinks and E-Cigarettes – How Should the Industry React?

Clothing store

Blog post

六月 07, 2019

Monetizing Fashion as a Service

clothing store

Blog post

六月 07, 2019

The Power of Value-based Pricing: Added Value for Customers, More Profit for Companies

Segmentation in Fashion Wholesale: Using Resources Effectively

Blog post

五月 21, 2019

Segmentation in Fashion Wholesale: Using Resources Effectively

Valentine's Day: The Gift of Emotional Value

Blog post

二月 14, 2019

Valentine's Day: The Gift of Emotional Value

Surviving in a high inflationary market: Escape the cost-cutting paradigm

Blog post

二月 01, 2019

Surviving in a High-Inflationary Market: Escape the Cost-cutting Paradigm

视频

一月 10, 2019

Retail Price Increases in a Time of Downward Price Pressure

视频

一月 10, 2019

3 Key Factors for Optimizing Your Promotions Strategy

Preiserhöhung bei Konsumgütern – so gelingt’s

Blog post

十一月 27, 2018

Raising Prices in Consumer Goods: How to Succeed

How apparel and footwear brands can pace with the foot race that is today’s marketplace

Blog post

十月 11, 2018

Retail Strategy: Foot Traffic Trends and Opportunities

The “Tariff-y-ing” New Normal

Blog post

九月 20, 2018

The “Tariff-y-ing” New Normal

banner

Blog post

九月 20, 2018

Supermarkets – How to Compete Against Walmart and Amazon on Price

Omni channel fashion study

Blog post

八月 27, 2018

Variety Wins: How to Sell Fashion in the Digital Age

5 tips for executing a successful CPG price increase amid rising costs and a challenging retail environment

Blog post

七月 27, 2018

5 Tips for Executing a Successful CPG Price Increase Amid Rising Costs and a Challenging Retail Environment

consumer

Blog post

七月 03, 2018

Consumer Packaged Goods: The Right Price for Every Pack Size

What your business can learn from Amazon's recent price increase announcement

Blog post

五月 03, 2018

What Your Business Can Learn From Amazon's Recent Price Increase Announcement

文件

Restaurants Practice

Embracing digitalization to achieve top-line growth in the restaurant industry

Blog post

十二月 06, 2017

Embracing Digitalization to Achieve Topline Growth in the Restaurant Industry

Digitalization in consumer goods

Blog post

十二月 06, 2017

Ask the Expert: Digitalization in Consumer Goods

Digitalization in the consumer goods industry

Blog post

十一月 08, 2017

Digitalization in the Consumer Goods Industry

omni-channel study

Simon-Kucher Perspectives

十一月 03, 2017

Where Will Customers Buy Groceries in the Future? - Germany

omni-channel

Simon-Kucher Perspectives

九月 11, 2017

Simon-Kucher & Partners Omnichannel Study

Digitalization in the retail sector

Blog post

八月 01, 2017

Digitalization in the Retail Sector

Consumer insights- Simon-Kucher

Blog post

四月 04, 2017

The Price Wars Have Started…Now What? Managing for the Future in a Rapidly Evolving CPG Landscape

retail

Success story

三月 31, 2017

System-based Markdown Pricing to End Up with Profit-optimal Closing Stocks

retail

Success story

三月 31, 2017

Efficient Marketing-Mix Management with Tool-based Decision Taking

casual dining

Success story

三月 31, 2017

Traffic Growth Through Disruptive Pricing Strategy for Casual Dining Chain

franchise

Success story

三月 31, 2017

Tool to Improve Efficiency in Price Management of QSR Franchise System

dining

Success story

三月 31, 2017

Regional Price Differentiation for Casual Dining Chain

restaurants

Success story

三月 31, 2017

New Pricing Concept to Improve Profitability While Reaching Growth Targets

consumer goods

Success story

三月 31, 2017

Trade Term Optimization

consumer goods

Success story

三月 31, 2017

Price Pack Architecture to Drive Growth for an Iconic Snacks Brand

cosmetics

Success story

三月 31, 2017

Global New Product Pricing Framework for Cosmetics

consumer and customer

Success story

三月 31, 2017

Consumer and Customer Pricing Excellence

retail

Success story

三月 30, 2017

Analytically-based Promotion Strategy to Improve Revenue and Profit

pizza delivery

Success story

三月 30, 2017

Concept to Improve Perception and Pricing of Pizza Delivery Service

consumer goods

Success story

三月 30, 2017

Commercial Excellence

Consumer insights- Simon-Kucher

Blog post

三月 26, 2017

Grocery Price Wars: So You Think You Can Match Price?

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

三月 10, 2017

Consumer Insights – Winning in an Era of Intensified Competition

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

三月 10, 2017

Consumer Insights – Leveraging Behavioral Psychology

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

三月 10, 2017

Consumer Insights – Product Innovation

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

三月 06, 2017

Consumer Insights – Winning in the Subscription Economy

Ringing up higher profits

Simon-Kucher Perspectives

十一月 22, 2016

Ringing Up Higher Profits

Pricing strategies and dynamics in the restaurant industry

Simon-Kucher Perspectives

十一月 22, 2016

Pricing Strategies and Dynamics in the Restaurant Industry

How Amazon beats competitors with ‘Tesco’ tactics

Simon-Kucher Perspectives

十一月 22, 2016

How Amazon Beats Competitors with Tesco Tactics

Find the right FMC strategy and price model that suits your business

Simon-Kucher Perspectives

十一月 11, 2016

Find the Right FMC Strategy and Price Model That Suits Your Business

It's time for e-commerce to grow up

书籍

九月 16, 2016

It's Time for E-Commerce to Grow Up – Free Download

视频

九月 14, 2016

Commercial Policy for Consumer Goods

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TopLine 2020

This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

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We Are the Unicorn Advisers

How are unicorns able to grow their business to a valuation of over one billion dollars? The recipe to a profitable…

Surviving the resurgent crisis with commercial agility
Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.

Simon-Kucher Rating Economy - Hands holding blocks of ratings
The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

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Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

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Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.