The digitalization of products and channels in the consumer goods industry has created new opportunities for companies to better serve their consumers while capturing willingnes-to-pay. Onno Oldeman, board member and managing partner, discusses successful digitalization strategies for the industry. Read more ▹
Embracing digitalization to achieve top-line growth in the restaurant industry
Dimitris Hiotis and David Vidal
Digitalization is transforming the restaurant industry and the winners will be those who successfully leverage it to implemented differentiated pricing strategies and deliver incremental customer value through offer personalization. Read more ▹
Digitalization in the retail sector
Tim Brozska and Annette Ehrhardt
The retail sector has been grappling with the internet for the past two decades, and a lot of progress has been made in optimizing online channels to improve the shopper journey. Yet as digital technologies advance, the shortcomings of the retail sector’s approach to the online world are becoming increasingly apparent. Read more ▹
Digitalization in the consumer goods industry
Bjoern Dahmen and Annette Ehrhardt
While consumer goods manufacturers have often thought about digitalization in the context of online channels, the most successful ones are also turning their attention to investing in the right initiatives that leverage digital technology to erich and emotionalize their product offering for consumers. Read more ▹
Simon-Kucher Omnichannel Study 2017
Susan Lee and Evan Ferber
In June 2017, Amazon purchased Whole Foods for upwards of $13B and by August was beginning to put into effect changes with potential impact to the entire grocery category including price drops and online distribution of Whole Foods products. The 2017 Simon-Kucher & Partners Omnichannel Study examines consumer shopping trends from brick and mortars to online offerings for both grocery and clothing purchases. Read more ▹
Simon-Kucher Omnichannel Market Study
Pieter Fouter, Nadine van Heemstra and Mark Helder
In 2017, online shopping grew by about 13% in the Netherlands, with 28% growth seen in Clothing & Footwear. Furthermore, large advances were made in online Groceries. While the online marketshare of Groceries is currently still low, strong growth is expected for the coming year, largely due to new trends and players (foodboxes, Picnic, Amazon). What are key value drivers for buying in-store or online? What would trigger consumers to switch to purchasing online? The 2018 Simon-Kucher & Partners Omnichannel Study NL examines consumer shopping trends from physical stores to online offerings for both grocery and clothing purchases in the Netherlands. Download the study to learn more about Simon-Kucher’s insights on these interesting trends. Read more ▹
In recent years, the PE industry has benefited from a record high in investments; however, this success comes at a price. Seize the opportunity to hear from experts on how to achieve value creation through topline growth.
Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing
How are unicorns able to grow their business to a valuation of over one billion dollars? The recipe to a profitable business is much more than one great idea. Learn more about why a clever monetization strategy is a key element to unicorn
Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.
A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.
Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!
Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.