Simon-Kucher Insights, October 2018

Many of the major disruptive developments were initiated by startups. However, there is no reason for large companies to fall behind. They just need to emulate the best practices of leading startups. Incorporate the core factors of successful innovation into your business ▹

Great innovation comes down to organizational, process, and cultural factors

Dr. Georg Tacke, CEO

Growth in the Digital Age

Being more of a cultural concept than a technological one, digital is about scalability and speed, about using vs. owning, and about relationships and data. Use digital to run your businesses more effectively and efficiently ▹

In the Media

Iraklis Kordomatis (Director, Singapore office) in Asian Banking & Finance magazine on the best practices of machine learning at APAC banks. Read the article ▹

Sales is Dead, Long Live Alexa?

Does the increasing digitalization of industrial companies mean conventional sales approaches are obsolete? If you believe digital natives, nothing in marketing and sales will stay the same. Find the right value argumentation ▹

The 8 Dos and Don’ts of Dynamic Pricing

Digitalization provides great opportunities for companies to be more responsive with their pricing. However, despite its technological underpinnings, dynamic pricing requires considerable human oversight and a clear strategy. Find new ways to tap into customers’ willingness to pay ▹

Your Pricing Experts at Your Fingertips

This year, we have already hosted nine webinars, providing valuable insights about digitalization, monetization, sales, and marketing. More will follow – stay tuned!

Commercial Merger Integration: How to Successfully Integrate Sales Forces (Webinar) +++ Monetization Services and Capturing the Overlooked Revenue Potential (Webinar) +++ 19th F.A.Z. Power Pricing-Konferenz (Frankfurt am Main/Germany)