Price Angst: An Economic Essay in Ten Lessons
The consequences of “Price Angst” are disastrous. Price increases may be implemented too late, applied to wrong products, set disproportionately, or completely missed. As a result, “healthy” price levels can be contaminated, diminishing the value of products and services and eroding consumers’ willingness to pay. “Price Angst” leads to the destruction of value, declining margins, and a loss of profits.
But where does it come from and what can you do to prevent it? Learn more in our White Paper.