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A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…

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五月 17, 2019

The Power of a Positive Experience

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Cross-selling Success: Engaging Customers on Gamified Digital Platforms

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From Paywall to Product: Increasing Conversion in a Digital Ecosystem

Why Banks Are Unprepared To Tap The Profit Potential Of Digital

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五月 17, 2018

Why Banks Are Unprepared to Tap the Profit Potential of Digital

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    Blog post

    七月 21, 2021

    Why Consumers are Leaving your Website, and What to do About it

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    Blog post

    十一月 26, 2019

    One Insurer for Everything: Three Strategies for Better Cross-selling

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    十一月 08, 2019

    3 Steps to Increase Electric Vehicle Sales With Customization

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    十一月 08, 2019

    Out of the Box Learnings for Chemical Companies: How the Travel Industry Digitalizes Customer Journeys

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    十月 02, 2019

    Customer Loyalty Programs: Retaining and Gaining Customers

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    九月 18, 2021

    Value Communication in Banking: Still a Long Way to Go

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    九月 30, 2019

    "Customers Who Bought This Item Also Bought...": How Banks Can Use Active Product Recommendations to Generate Profit

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    十二月 04, 2018

    How Car Manufacturers Can Enhance the Customer Experience

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    十二月 08, 2017

    Humans Set the Boundaries of Digitalization Themselves

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    七月 18, 2017

    Customer-oriented Sales Approach for an Automotive Supplier

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    十一月 22, 2016

    Enhancing Customer Centricity

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TopLine 2020

This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon-Kucher Rating Economy - Hands holding blocks of ratings
The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

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Have You Fully Unlocked Your Sales Potential?

Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

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Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.