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A detailed guide to how smart companies design the product around the price
Simon-Kucher & Partners is hosting its Annual Boston Life Sciences Strategy Forum on the afternoon of Tuesday, June 14th, at Le Meridien Hotel.
International consultancy expands into Swedish market
Have you ever wondered why every company, according to their homepage, is “a leader in abc” or “one of the biggest xyz suppliers”? The secret lies in how the company defines its market — which is typically small and niche, allowing them to be the biggest or the leader. However, segmenting the market is a crucial task, not just a nice-to-have for introducing yourself in a snippet on your company homepage.