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A detailed guide to how smart companies design the product around the price
Price increases are not simply a part of daily business. The optimal price increase process should have three phases and consider nine aspects, which should be used as a checklist.
Defending prices is not an art. It is motivation and a set of techniques that make the difference between good price defenders and great price defenders.
Digitalization and online pricing are already being applied successfully in numerous industries. The benefits include a faster tendering process and the possibility to generate higher margins through intelligent, automated pricing. The logistics industry, however, is still firmly rooted in its tried and tested “manual” pricing approach.