< >
Simon-Kucher’s 2014 Holiday Shopping Study reveals the importance of discounting strategically this time of year
Why it’s urgent – and how the best companies combine innovation and marketing to rebuild their pricing power and their profits.
Simon-Kucher’s 2014 Holiday Shopping Study reveals when and why consumers are planning to make the bulk of their purchases this season
The global strategy and marketing consultancy Simon-Kucher & Partners has appointed eight new partners worldwide, four in the U.S. alone, effective January 1, 2015. This raises the total number of partners to 73.