Books English

The following books by associates of our firm have been published in English (selection):

	Hidden Champions: Lessons from 500 of the World's Best Unknown Companies This groundbreaking and contrarian book lends extraordinary insights into building and defending market leadership. It is a compelling wake-up call for "back-to-basics" management. Hidden Champions: Lessons from 500 of the World's Best Unknown Companies Simon, Hermann Mcgraw-Hill Professional, 1999
	Price Management in Financial Services: Smart Strategies for Growth The retail financial services industry is changing. Deregulation has created a competitive market place in which successful providers are becoming increasingly customer centric. Pricing is becoming a major strategic issue, but the majority of providers still use out-dated risk and cost based pricing methods, and have yet to develop a centre of excellence around their pricing processes."Price Management in Financial Services" shows how to incorporate the modern techniques of value based pricing in both product design and pricing. The authors provide an overview of basic pricing techniques and an introduction to strategic pricing issues such as market segmentation, product bundling, multi-channel pricing and non linear pricing.Central to the book is the concept of the 'price response function' otherwise referred to as price sensitivity or elasticity of demand. The book includes a step-by-step guide to incorporating this concept into the pricing process.The final chapters are devoted to discussing a variety of implementation issues, highlighted with international cases studies from Simon and Kucher's financial services practice. Georg Wuebker, Martin Koderisch, Dirk Schmidt-Gallas, Jens Baumgarten: Gower Publishing Ltd, Mai 2008
	Manage for Profit not for Market Share: A Guide to Greater Profits in Highly Contested Markets For decades, managers have been told that sustainable increases in profits lie in pursuing high market share. But Hermann Simon, Frank F. Bilstein, and Frank Luby argue that companies should adopt a profit, rather than a market share, orientation. Manage for Profit, Not for Market Share lays out a practical, proven program managers can use to differentiate mature products, raise prices effectively, time promotional activities properly, better understand consumer preferences, and more, in order to bring their companies closer to peak profit performance. Hermann Simon, Frank F. Bilstein, Frank Luby: Harvard Business School Press, April 2006
	Strategy for Competition 50 Powerful Lessons for Effective Management. Hermann Simon, Peter F. Drucker: Frankfurter Allgemeine Buch, Frankfurt, 2003
	Customer Loyalty Programmes and Clubs - Second Edition For any company, large or small, the most effective protection against competition is long-term customer loyalty. And, as Stephan Butscher's step-by-step guide explains, the key to customer loyalty lies in identifying and offering your customers the right combination of financial and non-financial benefits. Since the first edition of Customer Clubs and Loyalty Programmes, published in 1998, customer loyalty marketing has become an important pillar of corporate strategy in all industries. Importantly the key points developed in the original book still hold true today - in fact in most cases more so than ever. This second edition has been fully updated to reflect the key developments that have taken place. Two new chapters - 'Pricing for Customer Loyalty' and 'E-Loyalty: Customer Loyalty on the Internet' - have been added as well as new case studies. Following the success of the first edition, this book will take you through all the necessary steps to research, plan and launch a programme that builds and develops the relationship between you and your customers. It puts special emphasis on value measurement and selection of the right benefits as well as enabling you to integrate the loyalty programme into every part of your organization. The book presents case studies from some of the most successful companies, including Volkswagen Club, Kawasaki Riders Club, Swatch the Club, Porsche and many more. For more information on the book or to place your order, please contact Gower. Stephan A. Butscher: Gower Publishing, 2002
	Corporate Culture and Strategy Challenges in Global Competition The relationship between corporate culture and strategy is becoming increasingly important in global competition. Corporate culture is no longer regarded only as a "soft" factor, but is being considered more and more in the tougher management decisions. It has established itself as a vital corporate element and requirement for the successful strategic orientation of a company. Only firms that mobilize the full potential of their employees through an adequate corporate culture and consistently align their strategy with the underlying value system will become superior competitors. Hermann Simon: FAZ, 2001
	Life Cycle Assessment of Natural Gas Vehicles Development and Application of Site-Dependent Impact Indicators A number of fuels for road vehicles are currently being considered as alternatives to petrol and diesel. Among these fuels, natural gas has come particularly close to a large-scale application in many countries. In this book, passenger cars and buses fueled by natural gas, diesel and petrol are compared in terms of their environmental impact. This comparison takes into account the entire life cycle of the fuels from the extraction of the fossil resources to the operation of the vehicles. Regions within Germany are identified where the new fuel should be introduced with priority. For more information on the book or to place your order, please contact Springer. K.- M. Nigge: Springer, 2000
	Customer Clubs and Loyalty Programmes - A practical guide For any company, large or small, the most effective protection against competition is longterm customer loyalty. And, as Stephan Butscher's step-by-step guide explains, the key to customer loyalty lies in identifying and offering your customer the right combination of financial and non-financial benefits. The book includes case studies from some of the most successful companies from the UK, Europe, Australia and the USA, including Volkswagen Club, Kawasaki Riders Club, Microsoft Advantage, Swatch The Club and many more. For more information on the book or to place your order, please contact Gower. Stephan A. Butscher: Gower Publishing, 1998
	Power Pricing: How Managing Price Transforms the Bottom Line The latest book from Hermann Simon, in collaboration with Harvard Business School Professor Robert Dolan, describes how sophisticated pricing strategies can be put into practice to improve your company's bottom line. Drawing on European and US examples, Dolan and Simon present a four-part pricing system that could help companies become "power pricers." The authors provide detailed strategies of how to use relevant data to customize prices (e.g., varying prices depending on value perceived, geographic markets, over time, bundling, etc.), and what's necessary for successful implementation of power pricing. Praise for Power Pricing: ''Power Pricing creatively and thoroughly analyzes the pricing variable and helps both the top and bottom lines. This is a valuable learning tool that I have made required reading for our senior operating managers at Polaroid.'' - Gary T. DiCamillo, Chairman and CEO, Polaroid Corporation Robert J. Dolan and Hermann Simon: The Free Press, 1997
	Hidden Champions: Lessons from 500 of the World's Best Unknown Companies This groundbreaking and contrarian book lends extraordinary insights into building and defending market leadership. It is a compelling wake-up call for "back-to-basics" management. Hermann Simon: Harvard Business School Press, 1996
	Price Management In many modern markets the importance of price is continuously increasing. Price is a mirror of the value which products and services offer. Price differentiation reflects differences in perceived qualities, positioning strategies, and service benefits. The book is targetted at both academics and practitioners. Managers in marketing and controlling who are in charge of pricing analysis and decisions will benefit most. Many of the hundreds of managers who participated in our pricing seminars and worked with a German language version of the book were able to implement many of the procedures. Hermann Simon: Elsevier Science Publishers, 1989