International luxury firms in China could profit more from consumer spending power by offering appropriate channels for online shopping, as a short survey by Simon-Kucher shows. Dynamic pricing models combined with offering new product categories to leverage more on loyal customers are keys to success.
The global strategy and marketing consultancy Simon-Kucher & Partners has appointed six new partners effective January 1, 2014. This raises the total number to 66.
The new book "The irrational consumer. Applying behavioural economics to your business strategy" by Enrico Trevisan, commercial strategy expert at the global strategy and marketing consultancy Simon-Kucher & Partners, reveals the behavioural mechanisms that govern consumers’ irrational choices and the opportunities they open for innovative commercial strategists.