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Why it’s urgent – and how the best companies combine innovation and marketing to rebuild their pricing power and their profits.
The global strategy and marketing consultancy Simon-Kucher & Partners has appointed eight new partners effective January 1, 2015. This raises the total number to 73.
B2B companies in China are suffering from price pressure and price wars
Profitability at risk: Most companies in Asia-Pacific fail to successfully position their new products in the market, a recent study reports. This problem is self-inflicted, but curable: Pricing and marketing need to be made a top priority of the innovation process.