The global strategy and marketing consultancy Simon-Kucher & Partners has appointed six new partners effective January 1, 2014. This raises the total number to 66.
The new book "The irrational consumer. Applying behavioural economics to your business strategy" by Enrico Trevisan, commercial strategy expert at the global strategy and marketing consultancy Simon-Kucher & Partners, reveals the behavioural mechanisms that govern consumers’ irrational choices and the opportunities they open for innovative commercial strategists.
International consultancy opens offices in Brazil and Chile
In an age of austerity businesses need to get better at charging more. Simon-Kucher & Partners emphasise the importance of smart pricing in helping companies to achieve their profit goals.