The price is the deciding factor in the global ocean freight business, a current Simon-Kucher study reveals. The majority of carriers and forwarders rely on high discounts, not on value-driving sales activities, to generate business. Fewer price battles would do the industry some good.
International luxury firms in China could profit more from consumer spending power by offering appropriate channels for online shopping, as a short survey by Simon-Kucher shows. Dynamic pricing models combined with offering new product categories to leverage more on loyal customers are keys to success.