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Companies in China are increasingly under price pressure due to customers' growing negotiation power and fiercer competition. But they can counteract this through effective price management. Companies in other markets show the way forward.
International consultancy expands into Swedish market
西蒙顾和,一家在定价领域行业领先的管理咨询公司,日前针对英国媒体的一则男女款日化产品价格存在差异的报道进行了拓展调研,并指出,针对不同客户群体的支付意愿进行定价是正常的商业运作方法,而非价格歧视。
赫尔曼•西蒙教授接受凤凰卫视采访,评论中国隐形冠军企业的发展前景