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通过2014年西蒙顾和生命科学中国论坛,公司在战略和营销方面的行业专家将与您一起探索制药与生物技术企业在中国市场上面临的挑战与机遇。同时, 本次论坛是您同业内同行建立联系、分享见解、交流经验的良机。
International luxury firms in China could profit more from consumer spending power by offering appropriate channels for online shopping, as a short survey by Simon-Kucher shows. Dynamic pricing models combined with offering new product categories to leverage more on loyal customers are keys to success.
The global strategy and marketing consultancy Simon-Kucher & Partners has appointed six new partners effective January 1, 2014. This raises the total number to 66.
The new book "The irrational consumer. Applying behavioural economics to your business strategy" by Enrico Trevisan, commercial strategy expert at the global strategy and marketing consultancy Simon-Kucher & Partners, reveals the behavioural mechanisms that govern consumers’ irrational choices and the opportunities they open for innovative commercial strategists.