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B2B companies in China are suffering from price pressure and price wars
Profitability at risk: Most companies in Asia-Pacific fail to successfully position their new products in the market, a recent study reports. This problem is self-inflicted, but curable: Pricing and marketing need to be made a top priority of the innovation process.
西蒙顾和一项最新研究表明:价格是全球海运业务中的决定因素。大多数承运公司和承揽公司依靠提供高折扣(而非依靠价值驱动的销售活动)来创造商机。然而,如果能够减少价格战,整个行业将受益良多。
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