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Consultancy boosts revenue by 14 percent
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International luxury firms in China could profit more from consumer spending power by offering appropriate channels for online shopping, as a short survey by Simon-Kucher shows. Dynamic pricing models combined with offering new product categories to leverage more on loyal customers are keys to success.
The global strategy and marketing consultancy Simon-Kucher & Partners has appointed six new partners effective January 1, 2014. This raises the total number to 66.