
Automotive
Global Automotive Study 2026
Car interest remains high, but conversion is now conditional. Our global study shows how clearer value and relevant offers can turn cautious demand into profitable growth.
As industrial business models and markets shift, we help companies build growth strategies, optimize pricing and sales, and unlock sustainable, profitable growth.
Automotive
Car interest remains high, but conversion is now conditional. Our global study shows how clearer value and relevant offers can turn cautious demand into profitable growth.

Explore Simon-Kucher’s B2B Masterclass for industry thought leadership. Connect with experts, refine strategies, and optimize your B2B commercial approach.


Industrial Goods & Machinery
The internet of things (IoT) is becoming an attractive business opportunity for industrial companies.